TrustArc Blog

Cookie Audit — Ready to Perform One Today?

August 29, 2019

Cookie Audit — Ready to Perform One Today?

“Cookie audits” resurfaced as a major topic shortly after the United Kingdom’s Information Commissioner’s Office (ICO) recommended that such audits become a regular part of a company’s privacy compliance efforts. On July 3rd, the ICO announced that it had published a new, detailed guidance covering the use of cookies and similar tracking technologies on websites and other terminal equipment. As part of this guidance, the ICO emphasized the importance of performing comprehensive cookie audits to detail what cookies are being used on a website and to discern which of them comprise “strictly necessary” first and third party cookies versus those … Continue reading Cookie Audit — Ready to Perform One Today?

Prophix Software Selects TrustArc to Demonstrate Effective Privacy and Data Governance

August 28, 2019

Prophix Software Selects TrustArc to Demonstrate Effective Privacy and Data Governance

Prophix Software, a global leader in mid-market Corporate Performance Management (CPM) software, today announced it selected TrustArc to help demonstrate ongoing compliance and effective privacy governance with the TRUSTe Enterprise Certification. The certification is based on a comprehensive set of requirements governing data privacy management practices as outlined in the TRUSTe Enterprise Privacy & Data Governance Practices Assessment Criteria. TrustArc certifications are managed by TRUSTe LLC, a wholly owned subsidiary of TrustArc. As a component of the certification, TrustArc is also providing independent dispute resolution services to address privacy-related questions around customer data from users and ongoing access to privacy guidance. Prophix … Continue reading Prophix Software Selects TrustArc to Demonstrate Effective Privacy and Data Governance

Privacy Tech Preferences by the IT Office and the Privacy Office – 2019 IAPP & TrustArc Research Blog Series Part II

August 27, 2019

Privacy Tech Preferences by the IT Office and the Privacy Office – 2019 IAPP & TrustArc Research Blog Series Part II

Part I of this blog post series introduced the 2019 Privacy Tech Adoption Report, benchmarking how privacy tech is bought and deployed.  This blog post will illustrate the differences between the IT office and the privacy office when it comes to privacy tech preferences. Businesses can use this information in two ways: first, to compare their purchasing decisions amongst peers; second, to identify stakeholders across business units as privacy tech evaluation begins. Privacy Tech Decision Making  The heat map below depicts the percentage of respondents that selected a particular team as the primary decision maker for each technology tested in … Continue reading Privacy Tech Preferences by the IT Office and the Privacy Office – 2019 IAPP & TrustArc Research Blog Series Part II

TrustArc Cookie Consent and Real-Time Bidding Webinar – Overview and FAQ

August 26, 2019

TrustArc Cookie Consent and Real-Time Bidding Webinar – Overview and FAQ

On July 31st, TrustArc offered the latest webinar in its free Privacy Insight Series entitled Cookie Crack Down:  What New ICO and CNIL Guidance Means for Your Business.  The hour-long session and its slides are available on-demand here. The colorful webinar–we hope in terms of both its oral and visual accompaniment–attempted to make digestible the following far-ranging topics: How the data-driven digital advertising system works, from personalized ads, to the ad tech alphabet soup’s major participants, to identifiers and segments; The mechanics of real-time bidding (RTB) and bid requests, ad exchanges, and current RTB lawsuits in Europe; The interplay between … Continue reading TrustArc Cookie Consent and Real-Time Bidding Webinar – Overview and FAQ

TrustArc Receives Multiple Industry Accolades Demonstrating Its Momentum, Industry Leadership

August 22, 2019

TrustArc Receives Multiple Industry Accolades Demonstrating Its Momentum, Industry Leadership

TrustArc has been recognized by three prestigious organizations for its work in the privacy compliance industry:  a CRN Cool Startup nod, a Silver Stevie International Business award, and a silver IT World Network Products Guide award. “We are thrilled to be recognized for our innovation in the privacy compliance industry,” said Chris Babel, CEO, TrustArc. “As an increasing number of federal, state, and international regulations arise, TrustArc continues to drive the privacy industry forward, and these recognitions are proof of the forward momentum we’ve generated. TrustArc looks forward to helping more organizations establish flexible and scalable approaches for developing and … Continue reading TrustArc Receives Multiple Industry Accolades Demonstrating Its Momentum, Industry Leadership

NYC Proposes Telecom and Mobile App Geolocation Sharing Prohibition

August 19, 2019

NYC Proposes Telecom and Mobile App Geolocation Sharing Prohibition

The New York City Council has put forth a proposal to prohibit the sharing of a customer’s location data by telecommunications carriers and mobile application (app) developers.  According to Int. 1632-2019, introduced by the Council and referred to committee on July 23, 2019, the administrative code of New York City (NYC) would be amended to render unlawful such entities’ sharing of a customer’s location “where such data was collected while the customer’s mobile communications device were physically present in the city.” The term “location data” is defined without specificity as to the level of location preciseness as information related to the … Continue reading NYC Proposes Telecom and Mobile App Geolocation Sharing Prohibition