TrustArc Blog

Happy 20th Anniversary TrustArc

June 12, 2017

June 10th was our 20th Anniversary! Thank you to all of our customers, partners, and friends who have helped us grow and thrive over the past 20 years.

We are looking forward to another 20 years as a leader in the world of privacy.

Twenty years ago, in 1997, TRUSTe was founded to provide certifications to help businesses assure users they could share their data online by demonstrating adherence to a high standard for privacy management.  The TRUSTe name became synonymous with our certification services and the iconic green privacy seal displayed on thousands of websites worldwide. Over the past twenty years we continuously expanded our certification offerings to address new privacy challenges as well as introduced technology and tools to automate and enhance the certification process.

As the role of privacy became more important, organizations needed the power of technology to sustain and scale their privacy programs. To meet these evolving market requirements, we launched the first module of our Data Privacy Management Platform in 2011 to address advertising privacy compliance.  Our technology platform has been continuously expanded and now includes data inventory and mapping, risk assessment, website monitoring, consent management, and dispute resolution capabilities.

In addition to developing our technology platform, we have invested heavily in creating a wide range privacy thought leadership content, including whitepapers, research reports, webinars, and conferences.  Last week we hosted our annual Privacy Risk Summit where over 250 privacy leaders from around the world gathered to discuss emerging privacy issues and how to solve them.

This year TRUSTe continued its growth and evolution – TRUSTe transformed to TrustArc. TrustArc is a global provider of technology powered privacy solutions, backed by the same dedicated privacy partners that you’ve known for the past 20 years. The infographic below highlights some of these achievements:

We look forward to continuing our strong track record for privacy innovation and helping businesses navigate the ever-changing privacy landscape. For more information, please visit