TRUSTe & EDAA Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) is shortlisted for two IAB Europe Research Awards.
TRUSTe and EDAA are delighted to have been shortlisted for two prestigious award categories “Best use of research budget” and “Consumer attitudes and behaviour” in the 2017 IAB Europe Research Awards. This reflects that the joint industry effort in the Self-Regulatory Programme is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike.
‘The research shows that the OBA Programme contributes to stimulating positive consumer attitudes. The research provides solid proof of the importance and the success of this important industry initiative, in providing greater transparency and control over online behavioural advertising’ says Sachiko Scheuing, European Privacy Officer, Acxiom Deutschland GmbH, a participating company in the OBA Programme. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe from 04 – 20 November 2016 with more than 15,000 participants.
The IAB Research Awards are now in their seventh year and represent industry recognition for innovative research projects and the contribution they have made to the development of the digital advertising industry. Winners will be announced during the gala dinner of Interact on 23rd May in Amsterdam.
The finalists were selected by a Jury consisting of Nick Hiddleston, Worldwide Research Director at ZenithOptimedia and Chairman of the Jury; Pierpaolo Guidi, Media Relations Agency Manager at Subito (Schibsted Media Group); Agnieszka Hoffmann, Client Manager, Millward Brown; Chechu Lasheras, Managing Director for Digital Business Development, PRISA; Tony Evans, Director of Marketing Science EMEA, Facebook; and Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee.
This is the second consecutive year that TRUSTe / EDAA research has been recognized for this award.
Access the full research report: European Advertising Consumer Research Report 2016.