&Then – The DMA Annual Event
Powered by DMA – &THEN is a reinvention of our Annual Conference – a place for today’s empirically-driven, creatively-inspired marketers to convene, connect, and find new ways to create demand. It will deliver the global marketing experience for a new generation of digital, data-driven marketers. &THEN it will challenge everything you know about marketing, from the way you learn about it, to the way you apply it at a higher level.
Hear from TRUSTe’s Dave Deasy, SVP of Marketing, TRUSTe alongside representatives from Warner Bros, DemandMedia and DAA speak about “Responsible Data Collection in an Age of Consumer Skepticism” on Tuesday, October 18 at 12pm.
Building a Privacy Governance Program
October 21 – 9:00am – 10:00am PT
The proliferation of networked devices is bringing tremendous opportunity to business and consumers alike. Many organizations are struggling with where to start with securing their enterprise — so some don’t, or worse yet, take expensive action that has little impact.
Consumers freely share their personal information with businesses, governments, individuals and on social media platforms expecting progressive, personalized services while demanding and deserving privacy and control of their personal information.
Make sure to save your seat for this webinar to learn how to:
- Put security and privacy into the context of your operations – despite their natural tensions
- Integrate them into an effective data protection program focused on trust, transparency and accountability
- Examine case studies from two companies from very diverse sectors
Join this webinar and hear from Michelle Fleury of Cisco and Patrick Curry of McKesson U.S. Pharmaceutical to explore the essential common elements of an effective data protection program and some tips for getting your program up and running quickly.
> Register here
Privacy + Security Forum
Privacy and security often exist in separate silos. Even privacy and security professionals who work down the hall from each other might rarely speak to each other. The Privacy + Security Forum breaks down the silos of privacy and security by bringing together seasoned thought leaders. We must break down these silos because privacy and security are interrelated, and we cannot successfully achieve one without the other.
Visit us in the exhibit hall and hear from TRUSTe on “The Role of Data Protection Officers under the GDPR” on Wednesday, October 26 at 8:50am and TRUSTe’s Hilary Wandall, GC and Chief Data Governance Officer, TRUSTe on “Ethics in an Automated and Trackable World” at 2:10pm.