The European Advertising Consumer Research Index 2015 provides a comprehensive picture of attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across 13 European countries surveyed. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA from 21 October – 13 November 2015 with over 13,000 online adults.
We’re delighted that this joint TRUSTe-EDAA research has been shortlisted for the best use of Research Budget. The IAB Europe Research Awards are now in their sixth year and represent industry recognition for innovative research projects and the contribution they have made to the development of the digital advertising industry.
Winners of the eight categories will be announced at the gala dinner during IAB Europe’s Interact conference tomorrow (12th May) in Lisbon, Portugal. The winning projects will form part of IAB Europe’s expanding libraries of best practice for industry professionals to use in their strategies and daily work.
The finalists were selected from over 130 entries by a Jury consisting of Nick Hiddleston, Research Director Worldwide at ZenithOptimedia and Chairman of the Jury, Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager – Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey.
Read the full research report here.