TrustArc Blog

Privacy Meetup Event: Cross-Device Tracking Explained

January 25, 2016


Join the Privacy Innovation & Technology Group on Tuesday January 26th from 6-8 p.m. at the TRUSTe US offices, to review and discuss cross-device tracking–the cutting edge confluence of new information-collecting technology, “Big Data” and data broker profiling, and targeted advertising.

Although the cookie has not yet quite crumbled, cross-device tracking represents the next step in tracking and reaching consumers by enabling companies and marketers to follow users’ online activity not just across web pages within a browser, but across browsers, locations, devices and platforms.

This event titled ‘Cross-Device Tracking Explained: The Technology, Consumer Pros & Cons, and Privacy Approaches to Identifying Users Across Devices and Platforms” will be led by guest speaker Darren Abernethy, Technology and Data Privacy Attorney. The interactive discussion will address:

  • How cross-device tracking fits along a continuum that includes cookies and online behavioral advertising;
  • The different forms of cross-device tracking, including what the buzzwords “deterministic and probabilistic linking” mean;
  • The potential benefits and concerns of the practice, from enterprise and consumer privacy perspectives; and
  • Current regulatory and legal approaches, including considerations of transparency/consent, the FTC’s past enforcement in related contexts, and self-regulatory possibilities.

The schedule for the event is:

6:00PM – 6:30PM: Kick back and make nice with privacy professionals

6:30PM – 7:30PM: Cross-Device Tracking Explained – The Technology, Consumer Pros & Cons, and Privacy Approaches to Identifying Users Across Devices and Platforms

7:30PM – 8:00PM: Continued networking

Are you CIPP certified? Then attend this session to earn CPE credits from International Association of Privacy Professionals (IAPP)

To register for the event and read more about Darren visit the Privacy Innovation & Technology’s Meetup page.

Interested but can’t attend on Tuesday? Join this Meetup group to be alerted of future events.