Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Heather Dorso
Job Title: Director, Enterprise Solutions & TRUSTed Download Program
How long have you worked at TRUSTe? 10+ years (Started in August of 2004). In 2004 TRUSTe had two sales people; I was hired as the 3rd sales person and brought on to grow our small business segment. After a few years, I began working with our VP of Product to help create and run the TRUSTed Download Program, a certification of downloadable software. I am now part of a 25 person global sales team managing our TRUSTed Download Program and a number of our enterprise clients.
Why did you get CIPP certified? IAPP introduced the first professional certification offered in information privacy back in 2004. Many of my privacy colleagues were obtaining the certification and I felt that being in a sales development role, having my CIPP/US credentials would lend more creditability when discussing privacy with my clients. Those familiar with CIPP knows it means you’ve gained a foundational understanding of privacy and data protection law and practice. I have found my CIPP/US credentials invaluable and highly recommend it to anyone touching privacy. There are now a variety of different certifications the IAPP offers. I am currently studying for the CIPM, which I plan on taking this spring.
What do you think are the top privacy challenges for companies? Companies seem to struggle when it comes to avoiding the “creepy” factor. While some consumers may appreciate receiving a coupon in the mail for items that a store “knows” they like, those same customers might be bothered if that story uses its algorithms to piece together the customer is pregnant or has an illness, even before family members know, and sends them coupons for related products. I work with a lot of companies that bounce ideas off us with regard to data collection and retention practices. Companies need to ask themselves how the consumer will react — just because what a company is doing is legal does not necessarily make right.
What do you like most about working at TRUSTe? TRUSTe is the place to be if you’re passionate about privacy and want to make a serious impact on how companies are operationalizing privacy and compliance. The people I work with at TRUSTe have kept me here for 10 years. TRUSTe has a diverse group and there’s never a dull moment in the office. I wake up in the morning and am happy to go the office knowing that not only do I have an interesting job, but I get to work with people that I truly call friends.
What do you do for fun when you’re not working? I enjoy spending time with my family, staying active and being outside. You may find me mountain bike riding, kayaking, hiking, wine tasting in Napa or exploring the many hidden gems of the Bay Area.