Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Dave Deasy
Job Title: VP Marketing
How long have you worked at TRUSTe? 4 years
Tell us about your role at TRUSTe: I head up marketing at TRUSTe. Our team is responsible for helping to make sure our products and services meet the needs of our clients. We produce a wide range of programs including Industry Summits, Educational Webinars, Consumer Research, Business Benchmarking Reports, and White Papers, to name a few. In addition to our own resources and events, we participate in industry conferences and trades hows around the globe including IAPP, Online Trust Alliance (OTA), Future of Privacy Forum (FPF), DAA / EDAA, IAB, MMA, RSA, Compliance Week, and many more. We also produce the TRUSTe Blog, TRUSTe Digest Newsletter, and manage our website (www.truste.com).
What do you think are the top privacy challenges for companies? The biggest privacy challenge companies face is having a global understanding of what data is being collected, how it is being used, and what the compliance requirements and consumer trust expectations are. If this sounds like a lot, it is. By global I don’t just mean across geographic borders, but also across business units, departments, products, etc. The advances in technology and the Internet during the past 10 years have made it increasingly easy for individuals and organizations across a business to build and launch apps, add or change content to websites, introduce new advertising and marketing partners, and a whole lot more. While all of these developments are helping to speed the development of new products and services, they are also creating an increasingly complex data environment that requires a comprehensive approach to manage. At the same time, regulators and industry groups are increasing their efforts to help provide frameworks and rules so businesses can govern their use of data, but differing standards across geographies and industries can sometimes lead to grey areas which in turn leads to confusion on what to do.
Why do you think data privacy is an important issue? New technologies are enabling businesses to access and use data in more ways than people ever dreamed possible. New technologies are also providing consumers with fun and productive tools ranging from mobile phones to apps to wearables. The collection and use of this data enables businesses to provide a better user experience, but also puts them in a position of having access to a lot of personal information, which is something that consumers don’t always realize. There is a critical balance of trust that is helping to drive the adoption of these new tools and in turn help fuel our economy. Businesses need to properly manage privacy in order to ensure consumer trust is maintained.
What do you like most about working at TRUSTe? TRUSTe has a great group of people to work with. They work hard and produce a lot of great results, but also know how to have fun. The company organizes a lot of events, including holiday parties, Giants baseball games, Corporate Challenge racing teams, Cycle for Survival Fundraiser, and regular happy hours in the office provide a nice way to socialize and build a more productive work environment.
What do you do for fun when you’re not working? Outside of work I keep myself busy in a variety of ways. I have three middle-school-age kids who keep me very busy — helping with homework, coaching soccer and softball teams, plus a wide range of other activities. I also enjoy running, bicycling, skiing and playing tennis. I am originally from the east coast so I try to get back to Pittsburgh to visit with family and friends, as well as follow the Steelers, Pirates, and Pitt Panthers, as much as I can.