TrustArc Blog

End of Month Recap: What You Might Have Missed

January 30, 2015

At the end of each month we’ll compile a list featuring some of the most informative and interesting privacy blog posts to let you know what topics are driving the privacy agenda this month.

This month, the State of the Union address was big news for the privacy field as the president announced new privacy legislation. We also launched a new series late last year called, “Meet TRUSTe,” in which we introduce you to privacy experts at TRUSTe. See below for some of the top posts from this month.


President Obama unveiled new privacy legislation at the State of the Union address and revealed some details of the proposed legislation to the FTC the week prior to the address. We tapped one of our many internal privacy experts to identify how these regulations would impact businesses and consumers if passed. We published two blog posts about the SOTU, one before the address and one afterwards:

Obama to Introduce New Data Privacy Initiatives at Next Week’s SOTU

Obama Addresses Privacy, Security at SOTU Address


Guest contributor and creator of the blog ThePrivacyGuru, Alexandra Ross, wrote an interesting piece about privacy concerns within private messaging apps. Private messaging apps, she writes, have experienced a 200 percent increase in downloads from 2013 over 2012:

The Upsides and Downsides of Private Messaging Apps


We also covered privacy news in Brazil and Canada, where the respective governments are enforcing existing privacy laws and cracking-down on privacy violators.

The Office of the Privacy Commissioner of Canada will launch a research project to determine if some of Canada’s most popular websites are compliant with Canadian privacy laws.

While in Brazil, a new law went into effect on June 23, 2014, requiring websites to inform users if their browsing activities are being tracked and sold to third parties for use in behavioral advertisements. See the full details in the posts here:

Canadian Privacy Regulators Launch Research to Examine Advertising Compliance

Online Privacy Crackdown Beyond the EU to Brazil


In our new Meet TRUSTe series, you’ll get to know some of the knowledgeable privacy experts at TRUSTe:

Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant

Meet TRUSTe: Ken Okumura, VP Engineering

Meet TRUSTe: Debra Farber, Sr. Consultant & Product Manager

Meet TRUSTe: Kevin Trilli, VP Product



What would you like to read more about on the TRUSTe blog?