TrustArc Blog

View Webinar on Privacy Investment Success Stories

July 30, 2014

Last week, TRUSTe concluded its three part webinar series which looked at how companies can make the most of their investment in data privacy management. The last session, Privacy Investment Done Right, explored real privacy investment success stories from leading brands.

Forrester’s Fatemeh Khatibloo moderated the discussion between TRUSTe CEO Chris Babel, Intuit CPO Barbara Lawler and AT&T Director – Online Privacy, Compliance and Accessibility, Sachin Kothari to provide insight into how privacy investment has yielded positive returns for their companies. The webinar includes tips on staffing, organizational models, tools, metrics and the cost savings and business benefits realized from deploying an ongoing privacy management strategy.

This session was the perfect conclusion to the three-part series, which explored the ever-important data value exchange between customers and businesses and how transparency, notice and choice are the building blocks of a privacy strategy to create trust in brands.

View the video of the final session below and contact TRUSTe to learn how we can help you implement an effective privacy management strategy for your company.