We’re excited to announce that Shell went live with TRUSTed Consent Manager across all their global properties last week, choosing TRUSTe to help them build trust with customers and stay compliant with global privacy regulations.
TRUSTed Consent Manager addresses compliance requirements mandated by the EU Cookie Directive. This Directive requires companies to obtain informed consent before accessing and storing data on a consumer’s computer or other device. Privacy concerns in today’s digital world continue to rise. 8 out of 10 internet consumers in the UK expect companies to comply with the EU Cookie Directive and 5 out of 10 would only visit sites that do comply.
TRUSTed Consent Manager provides brand protection and ensures transparency, making it simple for companies to give notice and offer users an easy way to opt out of the tracking on their site.