Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads.
Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile advertising solution that provides privacy protection and increased trust and engagement with consumers.
TRUSTed Ads is a data privacy management technology that protects brands and minimizes privacy risks for all players in the mobile advertising industry including DSPs, ad networks, SSPs, data exchanges, and publishers. This maximizes mobile advertising ROI by providing interest-based ads with cross-platform protection across all mobile devices and networks.
In just three weeks, the implementation was fast and efficient enabling Sense Networks to meet their compliance needs and offer privacy-safe targeting to brands and agencies.
Jason Uechi, Director of Engineering, commented: “The entire integration process was very clear and well documented. The TRUSTe Server API is well designed and structured in a way that allowed us to develop and test without having any production down-time. The user experience, and the code that we deploy to the client, was as easy as dropping in any other tag.” Jason concluded: “My team gave the whole process a 9 out of 10!”
Since it’s launch in April 2012, TRUSTed Ads for mobile has served billions of impressions and is the only comprehensive compliance solution across mobile, web and apps that aligns with the new DAA Mobile Principles.