TrustArc Blog

TRUSTe Named First Accountability Agent for APEC Cross Border Privacy

June 28, 2013

This week, TRUSTe announced that it is the first approved Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System. The primary goal of APEC is to support sustainable economic growth and prosperity in the Asia-Pacific region. The APEC CBPR System is a self-regulatory initiative that addresses cross border data flows between the United States and other APEC Member Economies, through voluntary and enforceable codes of conduct adopted by participating businesses.

The APEC CBPR system is the first framework approved for the transfer of personal data between all 21 APEC Member Countries. The United States is the first formal participant in the CBPR system, and the Federal Trade Commission is the system’s first enforcement authority.

U.S. Acting Secretary of Commerce Cameron Kerry congratulated TRUSTe on becoming the first accountability agent to be endorsed to participate in the APEC Cross Border Privacy Rules system.

“This is a critical first step in implementing a groundbreaking new system which will facilitate data flows and support trade throughout the APEC region,” said Kerry. “It also represents a concrete example of how we are implementing the Administration’s Privacy Blueprint to further interoperability of privacy frameworks all over the world. We look forward to seeing more accountability agents join the APEC CBPR system, and to realizing fully all the benefits that this initiative will bring in the near future.”

The Electronic Commerce Steering Group (ECSG) is responsible for data protection issues, including the CBPR framework.

“The recognition of TRUSTe under the APEC Cross Border Privacy Rules (CBPR) System highlights the important role that accountability agents play in protecting personal information within the APEC region,” said Lourdes Yaptinchay, ECSG Chair. “We can now commence the CBPR certification process and this is something that the Data Privacy Subgroup under the APEC Electronic Commerce Steering Group has been working on since the APEC Leaders issued the directive to implement the APEC CBPR System in Honolulu in November 2011.”

As the first accountability agent, TRUSTe is approved to certify data transfer practices under the CBPR Framework. The TRUSTe APEC Seal verifies your compliance with the APEC CBPR Framework – demonstrating to your customers and consumers throughout the APEC region, that data privacy is a corporate priority.

TRUSTe has been part of the APEC – CBPR process for the last several years, working alongside existing clients such as IBM and Oracle, who have endorsed the TRUSTe APEC certification program.

“The ability to protect personal data privacy during border transfers is critically important to global businesses,” said IBM Chief Privacy Officer, Christina Peters. “The APEC Cross Border Privacy Rules mark the cornerstone of a system that will enable data to flow across different regions with strong and trust-building privacy protections. IBM recognizes the importance of this system and plans to participate in the Accountability Agent program with TRUSTe.”

“Oracle has participated in the process of developing the APEC Privacy Framework as well as the subsequent work on Cross Border Privacy Rules (CBPRs) and now on interoperability,” said Joseph Alhadeff, VP Global Public Policy and Chief Privacy Strategist at at Oracle Corporation. “We consider TRUSTe’s recognition as the first certified accountability agent to be an important milestone in making the implementation of CBPRs a reality.”

For more information on the TRUSTe APEC Certification, please visit our APEC Certification page.