TrustArc Blog

Ad:tech San Francisco 2013

April 09, 2013

Melissa Pereira
Director of Corporate Communications | TRUSTe

Join us at Ad:tech SF 2013 (#adtechSF) TRUSTe (booth 2215) to learn more about how we’re providing leading privacy management solutions to the advertising ecosystem players: ad networks, brand advertisers and publishers.

Although mobile advertising is maturing, the market still lacks a comprehensive approach to transparency and choice for consumers. There is a critical need for a solution to deliver the combined ability to unleash the value of data—giving real economic value to consumers, brands and publishers—while protecting consumer privacy.

Today, TRUSTe, Nexage and Tapad unveiled a first-to-market mobile privacy solution to provide consumers with clear notice and persistent opt-out preference controls within mobile apps through real-time bidding (RTB) exchange. This solution serves as a foundation for how data should drive the mobile advertising ecosystem – it integrates the TRUSTed Mobile Ads privacy management solution through the Nexage Exchange, making it available to Tapad’s clients.

This breakthrough solution is currently being tested and slated to go live within the month.  The solution enables roughly 100 million consumers to easily control their privacy settings via an integrated system.  

At the enterprise privacy level, TRUSTe today unveiled its Website Tracker Monitoring Service for advertisers, publishers and brands. Version 2 showcases client-side fully customizable scans, website performance analysis as well as immediate, new tracker alerting to name a few. Stop by our booth at Ad:tech SF, to catch a live demo or receive a free scan report on your domain of choice. This innovative monitoring product helps customers get detailed insight on the tracking technologies (such as cookies, flash cookies, pixels, web beacons and scripts) on their websites or ads. These are tangible examples of how TRUSTe is leading the way in privacy management solutions.