TrustArc Blog

Banana Republic Unveils Innovation in Mobile Advertising

March 22, 2013

 

Hats off to Gap Inc.’s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices — that can be used either in-store or online.  Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales.

Through TRUSTed Mobile Ads preference manager, consumers now have the power to control their ad preferences while viewing ads. With a simple click of the AdChoices icon, consumers can trust that their privacy preferences are protected.

Check out a few screens below.

 

Mobile Advertising campaign mobile adpage of Banana Republic. 10% discount mobile ad campaign from Banana Republic.With TRUSTe’s Mobile Ad Preferences Manager, consumers can control their ad preferences.