Hats off to Gap Inc.’s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices — that can be used either in-store or online. Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales.
Through TRUSTed Mobile Ads preference manager, consumers now have the power to control their ad preferences while viewing ads. With a simple click of the AdChoices icon, consumers can trust that their privacy preferences are protected.
Check out a few screens below.