TrustArc Blog

TRUSTe Issues APEC Privacy Reports

July 28, 2009

More than 21 economies that border the Pacific Ocean will meet in Singapore to work cooperatively to promote business accountability for consumer privacy as data flows across borders. TRUSTe, as the Accountability Agent for the US in APEC Pathfinder tests, will participate as a member of the US Delegation at meetings of the Asia Pacific Economic Cooperation (APEC) forum’s Privacy Subgroup and Electronic Commerce Steering Group. I look forward to representing TRUSTe at the meetings and advancing this important work.

TRUSTe is assisting in APEC trials of cross-border certification of business’ privacy practices and enforcement cooperation, pursuant to a Memorandum of Understanding with the U.S. Department of Commerce. We are joined in this work with accountability agents in other APEC economies, including members of the Global Trustmark Alliance. Phase 1 testing began this Spring and Summer around documents assessing whether business’ privacy policies fully incorporated the APEC Privacy Principles. We would like to thank the Department of Commerce for the opportunity to participate as the Accountability Agent for US companies that have volunteered to participate in the Pathfinder Exercises and wish to thank the companies that also volunteered to have their privacy programs assessed: Experian, Google, Hewlett-Packard, IBM, Microsoft, Oracle, and Proctor & Gamble. Click here to access TRUSTe’s Report to the Department of Commerce on the Phase I Testing.

In 2003, Ministers for the APEC economies, including the United States, recognized an APEC Privacy Framework and Privacy Principles that promote the free flow of information and the protection of personal information. The framework recognizes the differences in cultures, laws, and understandings of privacy, but commits to cooperative work that will facilitate cross-border data flows to promote economic growth. Under the Framework, businesses remain accountable for the collection and use of personal information and its protection, regardless of where a consumer’s information flows – domestically or across borders. The goal of the APEC Pathfinder Testing modules is to help develop programs that operationalize the APEC Privacy Framework and make cross-border recognition of privacy protection efficient and reliable.

Maureen Cooney, Chief Privacy Officer and VP for Public Policy, TRUSTe

Download TRUSTe’s APEC Privacy Report