TrustArc Blog

Pointers on Privacy and Trust for Small Online Retailers

January 05, 2009

The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it’s clear that small online retailers will face an uphill battle over the next year. The good news is, e-commerce may be the one bright light in an increasingly dismal world of retail, and there are simple steps retailers can take to improve their profits online.

Having a privacy policy is just one small step in an overall privacy program online retailers should follow, writes Fran Maier, CEO of TRUSTe. She offers other suggestions that can help e-tailers build customer relationships that keep people coming back – in this E-Commerce Times post-holiday column.