TrustArc Blog

comScore’s RelevantKnowledge Moves Past “Provisional” Label

October 24, 2008

comScore’s RelevantKnowledge is once again a Trusted Download with full whitelist and program privileges, after six months as a “Provisional” member. An early adopter of TRUSTe’s voluntary notice and choice standards for software privacy, comScore has demonstrated an ongoing commitment to improving network accountability and consumer control for their software.

Provisional Status is effectively a probation period that lasts for a minimum of six months, during which a white-listed application is subject to additional monitoring by the Trusted Download Program’s Compliance Team. After six months as a Provisional member of the whitelist with no material program violations, RelevantKnowledge today once again becomes a full member of the TDP Program. Additionally, comScore will now be able to use the new Trusted Download Seal at the point of download.

During the software’s Suspension from the whitelist due to the unauthorized actions of a rogue distributor , comScore developed, implemented, tested, and validated a technical solution that sharply reduces the likelihood of a recurrence with any of its distributors. And while the minimum time period for the Suspension was originally set at three months, comScore spent nine months developing, refining, implementing, and rolling out this solution across RelevantKnowledge’s distribution network before being reinstated on the whitelist. Once back on the whitelist, comScore spent another six months under Provisional status to assure TRUSTe that the solution is working and that further rogue downloads are unlikely.

This process of violation detection, whitelist suspension, software and network improvement and reinstatement, demonstrates the intended outcome of the Trusted Download Program. The intent of the Trusted Download Program is to certify software developers according to a set of standards, to hold them accountable for meeting those standards over time, to take action when they don’t, and then work to implement technological controls, to change business processes or other steps that may be required to prevent abuse and improve consumers’ experience with downloadable software.