Introducing TrustArc

The Leader in Privacy Compliance and Risk Management Solutions Has a New Name – TrustArc.

We changed our name to reflect our transformation from a certification company into a global provider of technology powered privacy solutions.

The TrustArc Story

The TrustArc name reinforces our deep privacy expertise developed over the past two decades along with our ongoing expansion into new technology powered solutions.

“Trust” reflects our strong history as an innovator and leader in the privacy market, and the value businesses place on ensuring they can build trust with their customers and partners.

“Arc” conveys the broader set of solutions we now offer and our ongoing commitment to continuously expand our technology platform and services to meet the future needs of our clients.

The TrustArc symbol, inspired by the strength and intelligence of dolphins, reflects the continued evolution of the privacy industry along with the continued changes that both our clients and TrustArc will need to make to address new challenges as they arise.

Celebrating Two Decades of Privacy Innovation (1997 – 2018)

TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions – addressing all phases of privacy program management.

Our new name, TrustArc, reflects our evolution from a certification company into a global provider of technology powered privacy compliance and risk management solutions.

The foundation for our solutions is the TrustArc Privacy Platform which provides a flexible, scalable, and secure way to manage privacy.

Our technology platform, fortified through six years of operating experience across a wide range of industries and client use cases, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through thousands of client projects over the past two decades.

Headquartered in San Francisco, and backed by a global team, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust.

Two Decades of Privacy Innovation

January 2018

Launched Individual Rights Manager

October 2017

Launched Data flow Manager

August 2017

Finalist SC Awards Europe 2017 for Best Risk Management/Regulatory Compliance Solution

June 2017

20th Anniversary (1997 – 2017)

June 2017

TRUSTe Transforms to TrustArc

June 2017

Hosted Privacy Risk Summit 2017 Event

Privacy Risk Summit 2017
April 2017

Launched Privacy Platform Integration Options

November 2016

Released GDPR Benchmark Study

Preparing for the GDPR
October 2016

Expanded Consulting and Privacy Advisory Services

Data Privacy Management Platform
September 2016

Launched Data Inventory and Mapping

Data Inventory 2.0
September 2016

Released Assessment Manager 3.0

Assessment Manager 3.0
July 2016

Launched Privacy Shield Assessments

EU-US Privacy Shield
May 2016

Winner 2016 LegalTech News Innovation Award for Risk Management

Legaltech Innovation Award
March 2016

Assessment Manager Powers IAPP GDPR Readiness Assessment


Released Assessment Manager 2.0


Hosted 2nd annual IoT Privacy Summit


Launched Enterprise Privacy Certification


Named SF Business Times' 'Best Places to Work 2015' for mid-size companies


Launched Assessment Manager


Launched Privacy Insight Series


Named OTA Online Trust Honor Role


Launched TRUSTed Interests


Named First Accountability Agent for APEC Cross Border Privacy Rules (CBPR) System


Named SF Business Times "Fast 100 List"


Launched EDAA Certification and Icon Manager


Launched DAA OBA Compliance for Mobile Ads


Launched EU Cookie Consent Manager


Opened EU office


Launched Website Monitoring


Launched Consumer Research Series


Launched TRUSTed Cloud Privacy Certification


Launched DAA Online Behavioral Advertising Compliance Manager


Named Chris Babel CEO


Launched TRUSTed Apps Privacy Certification


Converted to venture-backed for-profit company


Launched Children's Privacy Certification (COPPA)


Launched Safe Harbor Privacy Assessments


TRUSTe founded as non-profit industry association - Launched Website Privacy Certification

Schedule a consultation to learn more about TrustArc solutions.