About TrustArc

Introducing TrustArc

The Leader in Privacy Compliance and Risk Management Solutions Has a New Name – TrustArc.

We changed our name to reflect our transformation from a certification company into a global provider of technology powered privacy solutions.

The TrustArc Story

The TrustArc name reinforces our deep privacy expertise developed over the past two decades along with our ongoing expansion into new technology powered solutions.

“Trust” reflects our strong history as an innovator and leader in the privacy market, and the value businesses place on ensuring they can build trust with their customers and partners.

“Arc” conveys the broader set of solutions we now offer and our ongoing commitment to continuously expand our technology platform and services to meet the future needs of our clients.

The TrustArc symbol, inspired by the strength and intelligence of dolphins, reflects the continued evolution of the privacy industry along with the continued changes that both our clients and TrustArc will need to make to address new challenges as they arise.

Dolphin TraitsTrustArc Strengths
Intelligence - The dolphin’s brain is the most powerful and complex in animals, second only to humansOur solutions are powered by robust technology and regulatory intelligence derived from two decades of experience.
Collaboration - Dolphins are highly social and usually travel together in podsStrong partnerships with clients and other solutions providers help us address the needs of organizations of all sizes, across all industries.
Agility - With bodies shaped like torpedoes, dolphins can maneuver through the water at rapid speeds of over 20 mphOur depth of expertise and agile development approach enables us to rapidly respond to ongoing changes in the global privacy market.
Protection - Sailors have long believed that dolphins are a good omen and protectors of those in needFor two decades, we have provided a range of solutions that enable organizations to demonstrate how they protect privacy.
Inner Strength - Dolphins are fearless in the wild, and if threatened by sharks or orcas, do not hesitate to fight rather than fleeWe have been the privacy solutions market leader for 20 years, and do not hesitate to swiftly adapt to changing market needs.

Celebrating Two Decades of Privacy Innovation (1997 – 2017)

TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions – addressing all phases of privacy program management.

Our new name, TrustArc, reflects our evolution from a certification company into a global provider of technology powered privacy compliance and risk management solutions.

The foundation for our solutions is the TrustArc Privacy Platform which provides a flexible, scalable, and secure way to manage privacy.

Our technology platform, fortified through six years of operating experience across a wide range of industries and client use cases, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through thousands of client projects over the past two decades.

Headquartered in San Francisco, and backed by a global team, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust.

Two Decades of Privacy Innovation

August 2017

Finalist SC Awards Europe 2017 for Best Risk Management/Regulatory Compliance Solution

June 2017

20th Anniversary (1997 – 2017)

June 2017

TRUSTe Transforms to TrustArc

June 2017

Hosted Privacy Risk Summit 2017 Event

Privacy Risk Summit 2017
April 2017

Launched Privacy Platform Integration Options

November 2016

Released GDPR Benchmark Study

Preparing for the GDPR
October 2016

Expanded Consulting and Privacy Advisory Services

Data Privacy Management Platform
September 2016

Launched Data Inventory and Mapping

Data Inventory 2.0
September 2016

Released Assessment Manager 3.0

Assessment Manager 3.0
July 2016

Launched Privacy Shield Assessments

EU-US Privacy Shield
May 2016

Winner 2016 LegalTech News Innovation Award for Risk Management

Legaltech Innovation Award
March 2016

Assessment Manager Powers IAPP GDPR Readiness Assessment

TRUSTe IAPP GDPR Readiness
2015

Released Assessment Manager 2.0

AssessmmentManager2
2015

Hosted 2nd annual IoT Privacy Summit

2015

Launched Enterprise Privacy Certification

2015

Named SF Business Times' 'Best Places to Work 2015' for mid-size companies

2015

Launched Assessment Manager

2015

Launched Privacy Insight Series

2014

Named OTA Online Trust Honor Role

2014

Launched TRUSTed Interests

2013

Named First Accountability Agent for APEC Cross Border Privacy Rules (CBPR) System

2013

Named SF Business Times "Fast 100 List"

2013

Launched EDAA Certification and Icon Manager

2012

Launched DAA OBA Compliance for Mobile Ads

2012

Launched EU Cookie Consent Manager

2012

Opened EU office

2012

Launched Website Monitoring

2012

Launched Consumer Research Series

2011

Launched TRUSTed Cloud Privacy Certification

2011

Launched DAA Online Behavioral Advertising Compliance Manager

2010

Named Chris Babel CEO

2010

Launched TRUSTed Apps Privacy Certification

2008

Converted to venture-backed for-profit company

2001

Launched Children's Privacy Certification (COPPA)

2000

Launched Safe Harbor Privacy Assessments

1997

TRUSTe founded as non-profit industry association - Launched Website Privacy Certification

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