Category Archive: Uncategorized

Mar
16

Opt-in With Ads Preference manager

By Jannette Cabardo, Data Team and Product Manager In adherence to the latest eDAA’s specification on providing opt-in preference for users, TRUSTe supports the functionality to opt users out and in seamlessly through our ads preference manager. This opt-in feature provides additional benefits to the ads ecosystem, because users are able to opt back in seamlessly …

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Jan
20

Are You Cross-Device Compliance Ready?

by Helen Huang, Sr. Product Manager The digital data transformation continues as ad companies engage users and collect data across multiple devices. Evolution of technology is typically followed with changes in the policy and regulations to address technology changes. Compliance with Digital Advertising Alliance’s November 2015 Cross-Device Guidance, will now be enforced by the Data …

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Dec
08

Consent Needed with F.C.C.’s New Ruling on ISPs

by Jannette Cabardo, Data Team Manager The Federal Communications Commission’s ruling last October stated that Internet Service Providers must get permission from users to gather and share consumer’s private data such as web browsing history, app usage, and geolocation. Before the ruling, broadband providers could track users, unless they requested otherwise. With the speedy rise …

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Oct
12

Understand Third-party Tracker Impact on Web Performance

Effectively managing website tracking technologies is fundamental to online channel marketing. In the increasingly complex and data-driven world of marketing and e-commerce, many organizations recognize the importance of how understanding and managing the digital environment are a key centerpiece of the business. TRUSTe Website Monitoring Service is an in-depth web monitoring technology serving Publishers, Advertisers …

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Oct
11

Helping Ad Tech Companies Uncover and Mitigate Privacy Risks

Now that GDPR has been finalized, Privacy Shield is in place, EU regulators are turning to review the e-Privacy Directive including how companies are complying with the Cookie Directive (Section 5(3)c under the e-Privacy Directive). The Cookie Sweeps Round 2 conducted by the French Data Protection Authority, CNIL, is reviewing data companies in the ad …

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Aug
22

Custom Approval Workflows in Assessment Manager

As TRUSTe’s Assessment Manager continues to get broader adoption by privacy and compliance teams we have seen that not all companies review assessments in the same way. There is no such thing as one size fits all when it comes to processes within the privacy teams. For this reason TRUSTe Assessment Manager has evolved to support different approval …

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Aug
15

Assessment Manager August 2016 Release: Advanced collaboration, reporting and assessment logic

As an existing TRUSTe Assessment manager customer you are already managing many different Privacy Assessments through the platform. TRUSTe Assessment Manager is predominantly used by organizations to assess their products, systems, businesses, vendors and assets against privacy standards, regulations and policies in order to identify and mitigate privacy risks. The latest Assessment Manager release further …

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Aug
12

GDPR Consent Requirements

Your Tactical Guide to Compliance with GDPR Consent Requirements GDPR is bringing a long-awaited standard regulatory approach to user data privacy and control in the EU. Global companies are paying close attention since the GDPR applies to any company collecting data on residents in the EU regardless of where the company is located. With the …

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Jul
26

Advanced Assessment search and Reporting – TRUSTe Assessment Manager

Assessment Manager allows organizations to run more assessments across their organization than ever before. The challenge you now face as a privacy professional is knowing what assessment information you have, and and be able to query it for your internal and external reporting needs. For example, you may suddenly have a need to identify all …

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Dec
03

TRUSTe in Atlas Solutions (by Facebook) System and Partner Directory

TRUSTe Ads Compliance Manager has long been compatible with major ad serving systems in the industry. To make the deployment experience more seamless for our clients, we’ve continued to push for deeper integrations with our valued partners. Recently, Atlas by Facebook launched a Partner Directory listing TRUSTe under “Verification & Privacy” solutions. TRUSTe is excited to be a part …

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