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Date registered: September 15, 2011

Latest posts

  1. Cookie Consent and It’s Relationship with Tag Management Systems (TMS) — December 10, 2014
  2. Do Not Track and Preference Management — October 11, 2012
  3. Mobile Privacy Consumer App — July 10, 2012
  4. Designing Effective Policies — May 30, 2012
  5. Transitioning ‘Ad Choices’ to Mobile Apps — April 27, 2012

Author's posts listings

Dec
10

Cookie Consent and It’s Relationship with Tag Management Systems (TMS)

TRUSTe’s Cookie Consent solution has been helping global companies comply with the EU Cookie Directive and continues to evolve into the most robust platform that is completed by TRUSTe’s privacy brand. TRUSTe’s Cookie Consent integrates with leading Tag Management Systems (TMS) in order to help companies comply with the “zero-cookie” load requirement, specifically under CNIL’s …

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Oct
11

Do Not Track and Preference Management

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav The current industry standard of providing user preferences around ad-related tracking makes use of a script-based in-ad icon as specified by the DAA which links to a preference management tool. Newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method …

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Jul
10

Mobile Privacy Consumer App

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav TRUSTe is in the process of designing a consumer app that addresses mobile privacy issues. The current app design consists of 3 sections: App Permissions (reflects the current permissions of apps on the user’s device) App Activity (allows the user to see what data calls their …

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May
30

Designing Effective Policies

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Policy policies as initially conceived were meant to afford consumers protection from poor data practices, but have since evolved to serve more as legal protection for the companies collecting the data. As such they are often needlessly complex and intentionally vague. Therefore there is strong interest, …

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Apr
27

Transitioning ‘Ad Choices’ to Mobile Apps

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav TRUSTe is preparing to launch an ad preferences offering for mobile apps, which essentially takes the foundation of our Trusted Ads tracker database and applies it to the mobile ecosystem. Unlike the Trusted Ads offering, which uses an ad tag that displays the ‘ad choices’ notice …

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Mar
13

EU Cookie Consent Interfaces

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Cookies are a pervasive browser tool used for the purpose of creating stateful interactions (ie. keeping track of your preferences, analyzing site usage, or to show ads tailored to your interests.) This year a new law goes into effect in the European Union requiring user consent …

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Feb
21

‘Do Not Track’ Ad Tag Integration

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav Browsers traditionally provide basic privacy protections usually focused around cookie management, but newer browsers are also supporting the Do Not Track (DNT) header request as an alternate method of indicating user preferences. Until the industry fully adopts DNT, a temporary solution could be to integrate DNT …

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Dec
02

Data Transparency in Product Design

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav As a technologist how do you decide what privacy considerations are important when designing your products? After designing consumer-facing privacy-related products for several years, I have reached the conclusion that the majority of consumers have little understanding of privacy on the web. Most admit they take …

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