Finally! From business and market perspective, the announced deal between Yahoo and Microsoft make sense. While questions of sharing and data retention have been raised from a privacy perspective, I’m pleased that an initial review of the privacy program elements that our sealholders Yahoo! and Microsoft have put forward, represent a strong awareness of the importance of consumer privacy protections and a commitment to transparency and accountability. As a privacy advisor through nearly a decade on matters of consumer notices and privacy policies, I’m aware of extensive discussions that have taken place to clearly delineate limits to use of data … Continue reading Microsoft & Yahoo!: Commitment to Transparency and Accountability
American Express ranked as the #1 Most Trusted Company for 2008 for Privacy, retaining its place from last year despite the current financial climate. Rounding out the top five are; eBay, IBM, Amazon, and Johnson & Johnson. The technology sector also showed marked improvement as eBay, Apple, Yahoo, Microsoft, and HP all bettered previous rankings. Also of note, Facebook moved into the top 20 for the first time, signifying an increased trust in social networking as a mainstream communications tool. Of the top 20 companies named, 13 certify their Web site privacy with TRUSTe. We are excited that our efforts … Continue reading The 5th Annual Most Trusted Companies for Privacy Survey Results Announced!