Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Ray Everett
Job title: Principal Consultant and Director of Product for Compliance Solutions
How long have you worked at TRUSTe?: 9 months.
What did you do prior to working at TRUSTe? Prior to TRUSTe, I managed advertising and search privacy issues at Yahoo!, and before that was general manager of the privacy monitoring service at Keynote Systems. All told, I have nearly 20 years of privacy experience, including over a decade of privacy-related consulting for more than two dozen Global 2000 corporations and numerous start-up ventures.
Describe your current role and how your career in privacy has changed over time: My interest in privacy began in the mid-1990s when I became involved in an incident that became somewhat legendary in early Internet lore: the infamous “Green Card Spam” wars of 1994 (chronicled here). Those early battles over the appropriate ways to advertise on the Internet sparked my curiosity around how this evolving medium could be used — and abused. While attending law school, I hoped to learn more about privacy, but at that point most privacy law was still very much centered around issues like paparazzi stalking the rich and famous and peeping toms harassing average folk. As I became more deeply involved in law and policy issues around Internet privacy, I was appointed as the first US Corporate Chief Privacy Officer for an early behavioral advertising network called AllAdvantage, where we had to build a complex browser plug-in to enable the kind of targeting and ad delivery capabilities that are intrinsic to today’s basic web experience.