Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Helen Huang
Job Title: Product Manager
How long have you worked at TRUSTe? I have worked at TRUSTe for almost 4 years now.
Tell us about your role at TRUSTe: I am the Product Manager for all TRUSTed Ads (OBA) and Cookie Consent Manager SaaS products. I work very closely with all teams at TRUSTe: Marketing, Sales, Account Management, and especially Engineering to ensure we are able to deliver quality products to our clients and the market. I am taking on more new products this year in 2015 and participating in integrating my current SaaS products into a higher-level platform. There is more exciting news to come!
What do you think are the top privacy challenges for companies? The way companies track users has evolved to become much more sophisticated. In addition, more players are involved in the tracking process. It is difficult for users to get full visibility of how companies are sharing and using their data. Companies have good intentions but technology and the complex ecosystem pose a challenge to privacy.