TrustArc Blog

Meet TRUSTe: Helen Huang, Product Manager

February 11, 2015

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.  

Name: Helen Huang

Job Title: Product Manager

How long have you worked at TRUSTe? I have worked at TRUSTe for almost 4 years now.

Tell us about your role at TRUSTe: I am the Product Manager for all TRUSTed Ads (OBA) and Cookie Consent Manager SaaS products. I work very closely with all teams at TRUSTe: Marketing, Sales, Account Management, and especially Engineering to ensure we are able to deliver quality products to our clients and the market. I am taking on more new products this year in 2015 and participating in integrating my current SaaS products into a higher-level platform. There is more exciting news to come!

What do you think are the top privacy challenges for companies? The way companies track users has evolved to become much more sophisticated. In addition, more players are involved in the tracking process. It is difficult for users to get full visibility of how companies are sharing and using their data. Companies have good intentions but technology and the complex ecosystem pose a challenge to privacy.

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Meet TRUSTe: Dave Deasy, VP Marketing

February 04, 2015

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

Name: Dave Deasy

Job Title: VP Marketing

How long have you worked at TRUSTe? 4 years

Tell us about your role at TRUSTe: I head up marketing at TRUSTe. Our team is responsible for helping to make sure our products and services meet the needs of our clients. We produce a wide range of programs including Industry Summits, Educational Webinars, Consumer Research, Business Benchmarking Reports, and White Papers, to name a few. In addition to our own resources and events, we participate in industry conferences and trades hows around the globe including IAPP, Online Trust Alliance (OTA), Future of Privacy Forum (FPF), DAA / EDAA, IAB, MMA, RSA, Compliance Week, and many more. We also produce the TRUSTe Blog, TRUSTe Digest Newsletter, and manage our website (www.truste.com).

What do you think are the top privacy challenges for companies? The biggest privacy challenge companies face is having a global understanding of what data is being collected, how it is being used, and what the compliance requirements and consumer trust expectations are. If this sounds like a lot, it is. By global I don’t just mean across geographic borders, but also across business units, departments, products, etc. The advances in technology and the Internet during the past 10 years have made it increasingly easy for individuals and organizations across a business to build and launch apps, add or change content to websites, introduce new advertising and marketing partners, and a whole lot more. While all of these developments are helping to speed the development of new products and services, they are also creating an increasingly complex data environment that requires a comprehensive approach to manage. At the same time, regulators and industry groups are increasing their efforts to help provide frameworks and rules so businesses can govern their use of data, but differing standards across geographies and industries can sometimes lead to grey areas which in turn leads to confusion on what to do.

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Meet TRUSTe: Kevin Trilli, VP Product

January 28, 2015

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

Name: Kevin Trilli

Job title: VP Product

How long have you worked at TRUSTe?: 6+ years (started in November ‘08)

Describe your current role, how this has changed over time and your current projects: My current role is responsible for driving product strategy for TRUSTe and managing the product management team for the product portfolio. My key current project is driving the strategy and roll-out of our Data Privacy Management Platform into beta and general availability in 2015. This has involved working with dozens of our key customers and others to learn about their challenges managing privacy and data protection within a large global enterprise and building a set of services and products that can help them manage those challenges.

What do you like most about working here?: There are several aspects: 1) Due to TRUSTe’s unique background and the evolving nature of the privacy management space, helping to grow this company is a stimulating challenge on many levels. We are working to innovate a space that has been pretty static for many years. It is exciting to be in that position with your company regardless of the industry. We have some really great ideas and a vision that many will start to see become a reality this year, 2) The team we have assembled, both the original core and the newer more recent team members, are truly a pleasure and honor to work with. We have a very focused, dedicated group of professionals that come from amazing and diverse backgrounds. It keeps it fun and we function well as a team. Being here is a personal decision by all of us – there are many choices, particularly in San Francisco and the Bay area, so we are all treating this opportunity very seriously.

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Meet TRUSTe: Debra Farber, Sr. Consultant & Product Manager

January 21, 2015

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

 Name: Debra J. Farber

Job Title: Sr. Consultant & Product Manager, JD, CISSP, CIPP/US, CIPP/G, CIPM, CIPT

How long have you worked at TRUSTe? Just under 6 months.

What do you think are the top privacy challenges for companies? Organizations need to understand how personal data are collected, used, stored, accessed, shared, and expunged in order to identify and remediate privacy risks. However, as organizations process increasingly more data, and as business processes change over time through acquisitions, mergers, etc., it becomes incredibly challenging to understand where personal data are located within a business. Very often, attempts at developing data flow maps, which are time-consuming to create, are outdated by the time they have been drafted.

What do you like most about working at TRUSTe? Clearly, TRUSTe has been a leader in privacy for many years. I feel particularly lucky to work with such intelligent and affable coworkers. However, to me, the most exciting part about working at TRUSTe is the launch of our new Data Privacy Management (“DPM’) Platform. This technology will assist organizations with the automation of some of the most time-intensive activities: privacy workflow management, privacy impact assessments (“PIA”), up-to-date data mappings, vendor assessments, etc. I have the unique opportunity to work at TRUSTe as both a Sr. Consultant, using the Platform to advise our larger clients, and as a Product Manager, prioritizing new DPM Platform feature sets based on feedback that we receive from consulting engagements. I truly look forward to coming to the office every day!

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Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant

January 07, 2015

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

Name: Ray Everett

Job title: Principal Consultant and Director of Product for Compliance Solutions

How long have you worked at TRUSTe?: 9 months.

What did you do prior to working at TRUSTe? Prior to TRUSTe, I managed advertising and search privacy issues at Yahoo!, and before that was general manager of the privacy monitoring service at Keynote Systems. All told, I have nearly 20 years of privacy experience, including over a decade of privacy-related consulting for more than two dozen Global 2000 corporations and numerous start-up ventures.

Describe your current role and how your career in privacy has changed over time: My interest in privacy began in the mid-1990s when I became involved in an incident that became somewhat legendary in early Internet lore: the infamous “Green Card Spam” wars of 1994 (chronicled here). Those early battles over the appropriate ways to advertise on the Internet sparked my curiosity around how this evolving medium could be used — and abused. While attending law school, I hoped to learn more about privacy, but at that point most privacy law was still very much centered around issues like paparazzi stalking the rich and famous and peeping toms harassing average folk. As I became more deeply involved in law and policy issues around Internet privacy, I was appointed as the first US Corporate Chief Privacy Officer for an early behavioral advertising network called AllAdvantage, where we had to build a complex browser plug-in to enable the kind of targeting and ad delivery capabilities that are intrinsic to today’s basic web experience.

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Meet TRUSTe: Matthew Coleman, Privacy Solutions Manager

December 31, 2014

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

Name: Matthew Coleman

Job title: Privacy Solutions Manager, JD, CIPP/US

How long have you worked at TRUSTe?: Since May 2014

Describe your current role, how this has changed over time, and walk us through a typical day: My current role is as a privacy subject matter expert responsible for working with clients on completing their TRUSTe certifications. My clients operate across a wide variety of industries and are of various size and scale.

My role is evolving as companies’ privacy practices are evolving. Formerly, companies would only focus on the privacy implication of major products or their web presence, such as domains, cloud platforms and mobile applications. Since data privacy has become part of the conversation at the executive level, companies are increasingly interested in developing the best privacy practice for every facet of their business. My role now increasingly involves reviewing an entire corporation’s privacy practices.

A typical day for me could consist of a range of projects. I generally make a point to review any news and current events affecting consumer privacy first thing. Otherwise, I could be conducting an investigation of a client’s privacy practices — both the observable and what’s happening behind the scenes. I may also be following up with clients on questions about industry standards, nuanced policy issues, or the status of ongoing projects.

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