Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Dave Deasy
Job Title: VP Marketing
How long have you worked at TRUSTe? 4 years
Tell us about your role at TRUSTe: I head up marketing at TRUSTe. Our team is responsible for helping to make sure our products and services meet the needs of our clients. We produce a wide range of programs including Industry Summits, Educational Webinars, Consumer Research, Business Benchmarking Reports, and White Papers, to name a few. In addition to our own resources and events, we participate in industry conferences and trades hows around the globe including IAPP, Online Trust Alliance (OTA), Future of Privacy Forum (FPF), DAA / EDAA, IAB, MMA, RSA, Compliance Week, and many more. We also produce the TRUSTe Blog, TRUSTe Digest Newsletter, and manage our website (www.truste.com).
What do you think are the top privacy challenges for companies? The biggest privacy challenge companies face is having a global understanding of what data is being collected, how it is being used, and what the compliance requirements and consumer trust expectations are. If this sounds like a lot, it is. By global I don’t just mean across geographic borders, but also across business units, departments, products, etc. The advances in technology and the Internet during the past 10 years have made it increasingly easy for individuals and organizations across a business to build and launch apps, add or change content to websites, introduce new advertising and marketing partners, and a whole lot more. While all of these developments are helping to speed the development of new products and services, they are also creating an increasingly complex data environment that requires a comprehensive approach to manage. At the same time, regulators and industry groups are increasing their efforts to help provide frameworks and rules so businesses can govern their use of data, but differing standards across geographies and industries can sometimes lead to grey areas which in turn leads to confusion on what to do.
Read more “Meet TRUSTe: Dave Deasy, VP Marketing”
By Andrew McDevitt, senior privacy consultant at TRUSTe
This article is based on a presentation “Privacy in the Digital Age- Avoiding Consumer Backlash: Smart Marketing Practices for Collecting Customer Data while Improving Personalization, Trust and Transparency” which was delivered by Andrew McDevitt, TRUSTe at “The Customer Centricity Summit,” sponsored by Knowledge@Wharton, the online business journal of the University of Pennsylvania’s Wharton School.
For companies, knowing how to effectively identify and understand valued customers through the use of predictive data analytics, customer lifetime value programs and location data technologies is essential for growth. Of course, the privacy implications of amassing consumer data should also be a major concern for companies.
Addressing more than one hundred senior level data marketing executives at a conference in New York City earlier this month I discussed the various data protection and trustworthy computing implications of these consumer-centric business practices.
Read more “Smart Practices for Marketers Collecting Consumer Data”
VP of Marketing | TRUSTe
I recently attended the ANA Masters of Marketing Conference in Phoenix Arizona this month – TRUSTe was excited to sponsor and attend this great event which brought together a phenomenal list of speakers and attendees from the best brands in the world. Aside from great presenters like Facebook’s Sheryl Sandberg and author/NY Times columnist Thomas Friedman, one of my favorite moments came during ANA President Bob Liodice’s opening remarks when he reviewed the ten principles outlined in the ANA Marketers’ Constitution. The first principle is “Marketing must become increasingly targeted, focused and personal.” Bob went on to share how marketing professionals must proactively address consumer privacy concerns in order deliver increasingly targeted, focused, and personal marketing programs. He pointed out how the DAA Online Behavioral Advertising (OBA) self-regulatory program enables marketers to take advantage of targeted advertising while addressing consumer and regulatory concerns. Read more “TRUSTe Powers Trusted Marketing – ANA Masters of Marketing Conference”