TrustArc Blog

Layered Policy Design

May 20, 2011

By Travis Pinnick User Experience Designer | TRUSTe @xtratrav The original goal of privacy policies was to create transparency in data collection practices and to help users make informed decisions. Unfortunately most users do not read privacy policies and therefore little change has been made in data collection practices. This is partially because traditional privacy policies suffer from misaligned incentives. Privacy policies really serve as legal protection for the data collectors, and there is an incentive for websites to collect and share data about their users. This incentive should be balanced by the market with simplicity, transparency, and choice. As … Continue reading Layered Policy Design