TrustArc was pleased to participate at the annual conference of the European Interactive Digital Advertising Alliance (EDAA) in London on November 28, 2017. The conference brought together more than 200 stakeholders from the digital advertising ecosystem, including brands, agencies, DSPs/SSPs/DMPs, publishers, and various other ad industry members, to discuss policy and business opportunities in promoting transparency and consumer control in advertising. As a longstanding partner of the EDAA—and its U.S. and Canada counterparts, the DAA and DAAC, respectively—TrustArc enjoyed seeing familiar faces and taking part at the beautiful Renaissance Hotel – St. Pancras venue to absorb a day’s … Continue reading TrustArc Participates at EDAA Summit 2017 in London
TRUSTe & EDAA Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) is shortlisted for two IAB Europe Research Awards. TRUSTe and EDAA are delighted to have been shortlisted for two prestigious award categories “Best use of research budget” and “Consumer attitudes and behaviour” in the 2017 IAB Europe Research Awards. This reflects that the joint industry effort in the Self-Regulatory Programme is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. ‘The research shows that … Continue reading TRUSTe & EDAA Consumer Research Shortlisted for Two IAB Europe Research Awards
TRUSTe & EDAA Research Report: European industry self-regulatory programme delivers favourable impression and increased trust. Recently conducted research shows an icon () aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving consumer attitudes towards OBA and growing in awareness. View entire image. The research shows the importance and effectiveness of the industry-led program that empowers consumers to exercise meaningful choice with respect to online behavioural advertising. This consumer-friendly alternative to ad-blockers is helping companies demonstrate their commitment to privacy and supporting the growth of the digital advertising market. Highlights … Continue reading Just Released: TRUSTe & EDAA Research Report
Senior Product Marketing Manager | TRUSTe
A brand new Trust Seal for Online Behavioural Advertising (OBA) has been launched today by the European Interactive Digital Advertising Alliance (EDAA) and TRUSTe has been announced as an approved Certification Provider.
In June the EDAA launched a pan-European consumer awareness campaign for the OBA Icon and announced TRUSTe as an approved OBA Icon provider. Today’s announcement confirms TRUSTe’s position as the first provider approved by the EDAA to both serve the OBA Icon and issue the EDAA Trust Seal. This first to market solution will be offered as TRUSTed Ads—EDAA Compliance Package.
Oliver Gray, Director General of the EDAA said:
“We are excited to embark on this new trust phase of the EU Self-Regulatory Programme. With the approval today of TRUSTe, we look forward to benefiting from their expertise in offering credible certification services to the EU Programme.”
The EDAA Trust Seal (pictured above) is designed to be an easily recognisable symbol for both consumers and businesses alike and enable companies to demonstrate that they meet the standards set out in the European Principles on OBA. Read more “European Advertising and Media Industry Launches a New Trust Seal of Approval”