TrustArc Blog

7 Privacy Tips For Holiday Shoppers

December 03, 2012

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With the holiday season just around the corner more consumers than ever will head to their computers, tablets, and smartphones to buy gifts online for friends and family.  A recent PriceGrabber survey found that 16% of US consumers intend to use their mobile devices this holiday season to view coupons, make purchases, and compare online prices with in-store deals.  In the UK, this activity would seem more common as Econsultancy recently reported that 39% of UK consumers say they will use their mobile device to check prices or product details.

In the hunt for the best deal you can take some simple precautions to protect your personal information online. The risk of identity theft, financial fraud, and spam are real, and the repercussions range from the mildly annoying to the downright devastating. A recent TRUSTe survey found that most consumers – 54% in the UK and 60% in the US – are more concerned about their privacy online than they were a year ago, so you’re not alone if you’re concerned.   Taking a few simple steps to protect your privacy and data can make all the difference in preventing these privacy pitfalls.

These seven privacy tips can help ensure that you have a successful and safe online shopping experience this holiday season. Read more “7 Privacy Tips For Holiday Shoppers”

Pointers on Privacy and Trust for Small Online Retailers

January 05, 2009

The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it’s clear that small online retailers will face an uphill battle over the next year. The good news is, e-commerce may be the one bright light in an increasingly dismal world of retail, and there are simple steps retailers can take to improve their profits online. Having a privacy policy is just one small step in an overall privacy program online retailers should follow, writes Fran Maier, CEO of TRUSTe. She offers other suggestions … Continue reading Pointers on Privacy and Trust for Small Online Retailers