EDAA-TRUSTe Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), wins the IAB Europe Research Awards for the ‘Best Use of Research Budget’ category. This reflects that the joint industry effort in the Self- Regulatory Programme on OBA is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe … Continue reading TRUSTe-EDAA Consumer Research wins IAB Europe Research Award
Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Dave Deasy
Job Title: VP Marketing
How long have you worked at TRUSTe? 4 years
Tell us about your role at TRUSTe: I head up marketing at TRUSTe. Our team is responsible for helping to make sure our products and services meet the needs of our clients. We produce a wide range of programs including Industry Summits, Educational Webinars, Consumer Research, Business Benchmarking Reports, and White Papers, to name a few. In addition to our own resources and events, we participate in industry conferences and trades hows around the globe including IAPP, Online Trust Alliance (OTA), Future of Privacy Forum (FPF), DAA / EDAA, IAB, MMA, RSA, Compliance Week, and many more. We also produce the TRUSTe Blog, TRUSTe Digest Newsletter, and manage our website (www.truste.com).
What do you think are the top privacy challenges for companies? The biggest privacy challenge companies face is having a global understanding of what data is being collected, how it is being used, and what the compliance requirements and consumer trust expectations are. If this sounds like a lot, it is. By global I don’t just mean across geographic borders, but also across business units, departments, products, etc. The advances in technology and the Internet during the past 10 years have made it increasingly easy for individuals and organizations across a business to build and launch apps, add or change content to websites, introduce new advertising and marketing partners, and a whole lot more. While all of these developments are helping to speed the development of new products and services, they are also creating an increasingly complex data environment that requires a comprehensive approach to manage. At the same time, regulators and industry groups are increasing their efforts to help provide frameworks and rules so businesses can govern their use of data, but differing standards across geographies and industries can sometimes lead to grey areas which in turn leads to confusion on what to do.
VP Marketing | TRUSTe
Twenty years ago there was no Facebook, no Amazon, cookies were something you stored in a jar and privacy was something people felt able to control themselves.
But with new technologies, came increasing challenges, regulators started to take an interest and there was a real need for ways for consumers to take control of their own privacy again, this time online.
In 1996 at a meeting of the PC Forum the idea of creating an organization to build trust on the internet was discussed for the first time. The next year, TRUSTe was launched and we introduced our globally recognized privacy seal now used by over 5,000 clients across the globe making TRUSTe the number one privacy brand.
But we didn’t stop there.
Just as technological change has occurred at an exponential rate, we have seen rapid change at TRUSTe. In 2008 we transformed into a venture funded for-profit business allowing us to invest significantly in the development of technology products to meet the new privacy needs of the Multi-Channel Era. Read more “Powering Trust in the Data Economy”
VP of Marketing | TRUSTe
I recently attended the ANA Masters of Marketing Conference in Phoenix Arizona this month – TRUSTe was excited to sponsor and attend this great event which brought together a phenomenal list of speakers and attendees from the best brands in the world. Aside from great presenters like Facebook’s Sheryl Sandberg and author/NY Times columnist Thomas Friedman, one of my favorite moments came during ANA President Bob Liodice’s opening remarks when he reviewed the ten principles outlined in the ANA Marketers’ Constitution. The first principle is “Marketing must become increasingly targeted, focused and personal.” Bob went on to share how marketing professionals must proactively address consumer privacy concerns in order deliver increasingly targeted, focused, and personal marketing programs. He pointed out how the DAA Online Behavioral Advertising (OBA) self-regulatory program enables marketers to take advantage of targeted advertising while addressing consumer and regulatory concerns. Read more “TRUSTe Powers Trusted Marketing – ANA Masters of Marketing Conference”