TrustArc Blog

Korea Next to Join Cross Border Privacy Rule (CBPR) System

January 19, 2017

  The CBPR system continues to build momentum in the Asia Pacific region, with S. Korea becoming the latest APEC economy to submit their Intent to Participate. This follows on the heels of Taiwan’s announcement to follow suit later this year. Korea offers significant market opportunity for American exporters. Korea’s participation in the APEC CBPR System will promote digital trade, benefit companies in the United States and around the region, and drive uptake of higher privacy standards for consumers in the Asia-Pacific, said Acting Assistant Secretary for Industry and Analysis, Ted Dean in response to this week’s announcement. On Monday, an … Continue reading Korea Next to Join Cross Border Privacy Rule (CBPR) System

Cross Border Privacy Rules: Uptake Increases as Heads of State Affirm Commitment

November 23, 2016

On November 20, the Heads of State for the 21 APEC member economies met in Lima, Peru at the annual APEC Leaders’ meeting.  In their Joint Declaration, APEC Leaders once again recognized “the importance of implementing the APEC Cross-Border Privacy Rules (CBPR) System, a voluntary mechanism whose participants seek to increase the number of economies, companies, and accountability agents that participate in the CBPR System.”  During his press conference in Lima, President Obama specifically called out the group’s endorsement as a way to advance the digital economy and “to protect the privacy of personal information as it crosses borders.” High-level … Continue reading Cross Border Privacy Rules: Uptake Increases as Heads of State Affirm Commitment

TRUSTe Congratulates IBM on APEC Certification

August 20, 2013

TRUSTe congratulates IBM on the milestone achievement of being the first company to certify their data transfer practices with TRUSTe under the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CPBR) system. One of the certification requirements is to have an Accountability Agent to certify compliance with the CBPRs. TRUSTe as the first Accountability Agent for APEC’s privacy framework, worked closely with IBM to ensure both online and offline data collection points were in compliance with the CBPR system.  TRUSTe will monitor ongoing compliance and deliver consultative services throughout the partnership. The safe handling of consumers’ personal information is crucial … Continue reading TRUSTe Congratulates IBM on APEC Certification

Subscribe to Blog