TrustArc Blog

IE8: Browsing “InPrivate” Features Take User Privacy to Center Stage

August 25, 2008

User sensitivity to privacy on the internet has been difficult to quantify and act upon for technology providers, websites and advertisers, never mind consumers themselves. In TRUSTe research we have seen a consistent user concern about tracking and targeting; inconsistently competing with a desire for more relevant advertising and content. New features that Microsoft has added to IE8, (explained here on the IE8 Blog), help resolve some of that concern that users express by giving them more choices on how to control information (both PII and anonymized behavioral information.) “InPrivate” browsing allows consumers to easily, anonymously browse the web by … Continue reading IE8: Browsing “InPrivate” Features Take User Privacy to Center Stage

Subscribe to Blog