TrustArc Blog

Does Opt-In Make Sense?

July 29, 2009

At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or off. Even when personal data is tracked it can provide high value to users – such as personalized recommendations to Netflix and Amazon users. For non-personal data, our own research shows that consumers know that they are being tracked for advertising (69%), value relevant ads, … Continue reading Does Opt-In Make Sense?