TrustArc Blog

Privacy Issues Connected to Cars

May 16, 2017

Image from Connected cars can connect to devices, other cars, or networks that are inside or outside of the car. For example, connected cars can use a driver or passenger mobile device to conduct hands free phone calls. Other examples include: navigation apps, music streaming, or wifi hotspots. Some apps can even use connected cars’ cameras to find open parking spots for drivers. As infotainment centers and features in cars become more advanced, they collect more personal information. While the examples above show how driving experiences can be enhanced for drivers and passengers, companies can also reap benefits from … Continue reading Privacy Issues Connected to Cars

Data Privacy Day 2013 Events

January 24, 2013

January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week.

———January 28th
We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to know other local privacy professionals.

———January 29-30
Next up, in conjunction with the  San Francisco  Mobile Marketing  Association (MMA) Forum,   TRUSTe Director of Product Policy, Joanne Furtsch will host the MMA Privacy Committee meeting.  The MMA Forum is a two-day event that will inform visitors on how to effectively infuse mobile into a brand’s broader marketing strategy.

———January 30
TRUSTe CEO Chris Babel will participate  in  interactive panel  discussion at the Seattle OTA Data Privacy Day Town Hall. Panel speakers include leaders in public policy, privacy, consumer protection and cybercrime law enforcement. The panel will cover innovation in privacy and impact on business.
Later in the week, stay turned for some exciting news at the San Diego DistribuTECH Conference, the energy industry’s leading smart grid conference and exposition. Read more “Data Privacy Day 2013 Events”

10 Important Questions about Privacy as we head into 2013

January 03, 2013

Saira Nayak
Director of Policy, TRUSTe

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In 2012, privacy went mainstream.

Issues that were previously the sole province of policy wonks became part of the national discussion: the Petraeus-Broadwell scandal (email privacy and ECPA reform), relaxed FAA restrictions resulting in the use of drones by law enforcement (limits on government surveillance, more ECPA reform) and the very successful role of big data and microtargeting in the 2012 elections (OBA compliance anyone?).

As we start 2013 with privacy firmly ensconced in the national consciousness, important questions – about how privacy policy and enforcement should be framed- remain unanswered.

Here are the questions we think will continue to loom large for consumers, industry and policymakers in 2013:

1. Should law enforcement be required to get a warrant before accessing my emails and texts?

The Petraeus-Broadwell episode demonstrated how easily the government can gain access to electronic communications (texts, email) without an individual’s knowledge or permission. Shortly after the story broke, legislation requiring a warrant for access to an individual’s electronic communications advanced with bipartisan support in the House and Senate. The bill should have a good chance this year, but that all depends on whether privacy will have visibility and bipartisan support in the 113th Congress.] Read more “10 Important Questions about Privacy as we head into 2013”

TRUSTe Privacy Pioneers and Mavericks Series: UK ICO David Smith Talks Data Privacy with TRUSTe’s Saira Nayak

December 12, 2012

TRUSTe Pioneers and Mavericks - David Smith

Continuing our celebration of thought leaders and innovators in the data privacy industry, we are delighted to release our 2nd interview in our recently announced TRUSTe Privacy Pioneers and Mavericks Series. David Smith, Deputy Commissioner of the UK’s Information Commissioner’s Office (ICO) sat down with TRUSTe’s Saira Nayak to gain his perspectives on data protection – both as a UK regulator and a member of the Article 29 Working Party – and to discuss those important incentives that underlie effective privacy protection for both consumers and businesses in all jurisdictions.

When asked about the UK’s approach to compliance with the Cookie Directive, he explained that

“you might call it a ‘risk-based approach.’ The extent of action we as an enforcement authority would take depends on the risk to privacy. The more risk that there is detriment to an individual including not just financial endangerment, but also emotional upset or distress, the more seriously the need for action becomes.” Read more “TRUSTe Privacy Pioneers and Mavericks Series: UK ICO David Smith Talks Data Privacy with TRUSTe’s Saira Nayak”

TRUSTe Powers Billions of Privacy-Safe Mobile Ads

December 11, 2012

Melissa Pereira
Corporate Communications Director | TRUSTe

Today, we announced more than a dozen new customers have selected TRUSTed Mobile Ads as their mobile advertising privacy management platform of choice.

TRUSTed Mobile Ads is the industry’s first and only comprehensive mobile advertising privacy management platform. Launched earlier this year, the TRUSTed Mobile Ads solution has now reached significant scale and serves more than one billion privacy-safe mobile ads. The suite of products and technologies helps marketers who are striving to invest in digital marketing as their global customers spend more time online and with mobile devices.

“TRUSTe commends the entire advertising community for its early adoption of privacy best practices for mobile,” said Chris Babel, CEO for TRUSTe. “As evidenced by our research, consumer mobile privacy concerns are rising and outpacing other online markets. TRUSTed Mobile Ads addresses the top challenges for the mobile ecosystem by educating consumers about how interest-based mobile advertising works from the start and giving them the choice to manage their preferences – right from their smartphone or tablet. By building trust for emerging technologies, TRUSTed Mobile Ads provides a critical bridge between new and innovative advertising opportunities and consumer concerns.”

The ability for businesses to target audiences with meaningful and relevant messages is still in its infancy for several reasons. Firstly, the ecosystem is fragmented with multiple systems. Secondly, consumers lack insight and awareness of preference management solutions and how they provide access to persistent ad preferences and controls. TRUSTed Mobile Ads unifies these disparate pieces of the ecosystem to provide an easy-to-use solution for businesses to share with consumers to understand privacy and their rights when it comes to individual choice and informational notice. Read more “TRUSTe Powers Billions of Privacy-Safe Mobile Ads”

7 Privacy Tips For Holiday Shoppers

December 03, 2012

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With the holiday season just around the corner more consumers than ever will head to their computers, tablets, and smartphones to buy gifts online for friends and family.  A recent PriceGrabber survey found that 16% of US consumers intend to use their mobile devices this holiday season to view coupons, make purchases, and compare online prices with in-store deals.  In the UK, this activity would seem more common as Econsultancy recently reported that 39% of UK consumers say they will use their mobile device to check prices or product details.

In the hunt for the best deal you can take some simple precautions to protect your personal information online. The risk of identity theft, financial fraud, and spam are real, and the repercussions range from the mildly annoying to the downright devastating. A recent TRUSTe survey found that most consumers – 54% in the UK and 60% in the US – are more concerned about their privacy online than they were a year ago, so you’re not alone if you’re concerned.   Taking a few simple steps to protect your privacy and data can make all the difference in preventing these privacy pitfalls.

These seven privacy tips can help ensure that you have a successful and safe online shopping experience this holiday season. Read more “7 Privacy Tips For Holiday Shoppers”

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