Soon companies that self-certified with the Department of Commerce (DOC) last fall before the September 30, 2016 deadline will have the 9 month “grace period” come to a close. The grace period was given to these companies so that they could ensure that all of their third party vendors met the Accountability for Onward Transfer principle. The grace period ends soon, meaning that the deadline is fast approaching. The Privacy Shield Accountability for Onward Transfer principle, Section II, 3.b., states: To transfer personal data to a third party acting as an agent, organizations must: (i) transfer such data only for limited and specified … Continue reading Privacy Shield Grace Period is Ending, Are you Ready?
RampUp 2017 March 7 San Francisco, CA The annual RampUp summit is a hub of excitement and idea-sharing that gathers major players in digital marketing together in one place. The goal? To discuss the challenges and solutions facing the industry today. Network with your peers and industry leaders while you soak up what’s important to know for the future of MarTech. Don’t miss TRUSTe SVP of Marketing Dave Deasy speak on the “Consumer Engagement in an Age of Skepticism” panel at 3:35pm alongside Lou Mastria, DAA; Shannon Orr, Gap Inc.; Michael A. Signorelli, Venable LLP and Julie Bernard, Verve. > … Continue reading March Event Spotlight: RampUp, IAPP Europe Data Protection & Privacy Program Management Webinar
Last week TRUSTe held a webinar “Privacy Shield Self-Certification – What’s Next?” as part of its Privacy Insight Series. If you missed the webinar you can still sign up to receive the on-demand recording and the slides. Our speakers, David Fowler, Chief Privacy & Digital Compliance Officer, Act-On Software; Amanda Gratchner, Global Privacy Counsel, NAVEX Global; and K Royal, Senior Privacy Consultant at TRUSTe discussed several different ways to enhance everything from your policies to your Privacy Impact Assessments by leveraging your Privacy Shield Certification. They also discussed how to use the Certification toward compliance with other frameworks, such as the … Continue reading 3 Ways to Leverage Your Privacy Shield Certification
In a typical day the average person will use several devices to make calls, check emails, or watch videos. Over half of people (57%) who use a device such as a smart phone or tablet use more than one. It is easier than ever to seamlessly move between devices and continue an activity on one device where you left off on another. Users get the advantage of a seamless experience across devices, and publishers and ad tech companies can get information about user behavior across those devices, which is known as cross-device tracking. Starting today, February 1, 2017, the Digital … Continue reading DAA Cross Device Guidance Enforcement Starting Today
31 January 2017 By Hilary Wandall General Counsel & Chief Data Governance Officer, TRUSTe Trying to solve a problem, determine the optimal course of action or make a critical decision in the absence of meaningful data not only is frustrating – it can yield undesirable outcomes. It’s like driving without a map or hiking without a compass, let alone precise GPS. Or, like trying to communicate with a friend, whose last name you don’t remember how to spell, without a phone number, email address or Twitter handle. In recent years, many business leaders have realized that connected devices, systems and … Continue reading Maximizing Data Utility Under GDPR
Yesterday at the DC Auto Show The Future of Privacy Forum (FPF) and the National Automobile Dealers Association (NADA) released a guide to help consumers understand how new cars might be collecting personal information. This guide, Personal Data In Your Car, gives examples of the types of data that most cars collect now. Older technology, such as Event Data Recorders (EDRs) have been installed in cars since the 90’s. EDRs record technical information about a car before and after a crash. Many new cars contain features such as navigation, blind spot detection, parking assist, and infotainment centers. User recognition technology may even scan a … Continue reading If You Own a Car, Read This Privacy Guide