TrustArc Blog

TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

June 02, 2017

EDAA-TRUSTe Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), wins the IAB Europe Research Awards for the ‘Best Use of Research Budget’ category. This reflects that the joint industry effort in the Self- Regulatory Programme on OBA is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe … Continue reading TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

1 Year Until EU GDPR Enforcement Begins

May 25, 2017

EU General Data Protection Regulation (GDPR)

EU General Data Protection Regulation (GDPR) The EU GDPR is a law designed to enhance data protection for EU residents and provide a consolidated framework to guide business usage of personal data across the EU, replacing the patchwork of existing regulations and frameworks. The 200-plus page GDPR replaces the 20 year old Directive (95/46/EC). This new law has received a lot of attention due to its complexity  and the associated penalties for noncompliance. Fines can be up to 20,000,000 EUR or 4% of total worldwide annual turnover of the preceding year (whichever is higher). As a result, many organizations are … Continue reading 1 Year Until EU GDPR Enforcement Begins

Privacy Issues Connected to Cars

May 16, 2017

Image from autoconnectedcar.com Connected cars can connect to devices, other cars, or networks that are inside or outside of the car. For example, connected cars can use a driver or passenger mobile device to conduct hands free phone calls. Other examples include: navigation apps, music streaming, or wifi hotspots. Some apps can even use connected cars’ cameras to find open parking spots for drivers. As infotainment centers and features in cars become more advanced, they collect more personal information. While the examples above show how driving experiences can be enhanced for drivers and passengers, companies can also reap benefits from … Continue reading Privacy Issues Connected to Cars

What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance

May 09, 2017

While some organizations have written about the impending GDPR deadline and potential fines, or re-printed an exact copy of the text itself, TRUSTe has taken the 200+ pages of the GDPR and translated it into practical implementation steps for an organization of any size or maturity. The implementation steps are grouped into five actionable phases: Building a Program and Team Assessing Risks and Creating Awareness Designing and Implementing Operational Controls Managing and Enhancing Controls Demonstrating Ongoing Compliance A sample implementation step is developing a DPIA program, which includes creating templates, conducting DPIAs, managing remediation, and providing compliance reports. The guide also … Continue reading What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance

New Privacy Platform Enterprise Application Announced at IAPP Privacy Summit This Week

April 20, 2017

Today wrapped up the annual IAPP Privacy Summit in Washington, DC – The Summit is the largest gathering of privacy professionals in the world. Our team had a great time meeting with many of our great clients, and speaking on several panels. We also announced an exciting development: enterprise integration options for our Data Privacy Management Platform (TRUSTe Platform). These new platform capabilities provide streamlined integrations with top business intelligence, governance risk and compliance, help desk, human capital management and IT system management applications. The new capabilities extend the learning’s from extensive client usage of the TRUSTe Platform to enable … Continue reading New Privacy Platform Enterprise Application Announced at IAPP Privacy Summit This Week

Privacy Program Management: A Framework for Success Webinar Recap

April 03, 2017

TRUSTe General Counsel and Chief Data Governance Officer Hilary Wandall gave a webinar where she discussed how to support each phase of building a privacy program by using a clear framework, standards, and operational controls. The discussion also included tips on how to make accountability effective in an organization, and what accountability looks like in practice. If you missed it, click HERE to listen to the entire webinar on demand. One of the topics covered was how to get started. To get started with a privacy program, first you have to decide upon a model. Some important considerations are: What … Continue reading Privacy Program Management: A Framework for Success Webinar Recap

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