TrustArc Blog

TrustArc Privacy and GDPR Compliance Research Report– Part 3 of 3

July 05, 2017

The results of the TrustArc / Dimensional research report on the status of U.S. Privacy and GDPR Compliance Programs will be shared in a three-part blog post series: To review Part 1, the General Privacy Market Results, click here To review Part 2: GDPR Compliance Results, click here Part 3: Privacy Program Implementation Results Companies report needing help in a wide range of areas, topped by GDPR planning, international data transfer, compliance reporting, conducting PIAs / DPIAs, and data inventory. Many GDPR implementation plans begin with conducting a data inventory; however, companies face three common challenges when it comes to data … Continue reading TrustArc Privacy and GDPR Compliance Research Report– Part 3 of 3

TrustArc Privacy and GDPR Compliance Research Report– Part 2 of 3

June 28, 2017

Part 2 of our three part series reviews results from the TrustArc / Dimensional research report on the status of U.S. Privacy and GDPR Compliance Programs. To review Part 1, the General Privacy Market Results, click here Part 3 will include Privacy Program Implementation Results. In Part 2 of this series, we will share the GDPR Compliance Results. For all companies responding, approximately 40% are still designing their GDPR plan and only about 10% have GDPR plans well underway. Many companies have a significant amount of GDPR implementation ahead of them. Responding companies have set aside relatively large budgets for … Continue reading TrustArc Privacy and GDPR Compliance Research Report– Part 2 of 3

TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

June 20, 2017

This blog series will cover the results of a new privacy survey conducted in May of 2017 as part of the closing session at the TrustArc Privacy Risk Summit, held at the Bespoke Conference Center in San Francisco June 6, 2017. The survey, conducted by Dimensional Research on behalf of TrustArc, focused on the status of U.S. private sector efforts to meet privacy mandates in general and in particular to meet the May 25, 2018 deadline for the EU General Data Privacy Regulation (GDPR). The results will be shared in a three-part blog post series: Part 1: General Privacy Market Results Part 2: GDPR … Continue reading TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

TRUSTe Transforms to TrustArc

June 06, 2017

TrustArc - The New TRUSTe

New Name – New Look – Continued Commitment to Privacy Compliance Innovation Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.   The name change also coincides with our 20th anniversary of delivering innovative privacy solutions. The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already … Continue reading TRUSTe Transforms to TrustArc

TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

June 02, 2017

EDAA-TRUSTe Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), wins the IAB Europe Research Awards for the ‘Best Use of Research Budget’ category. This reflects that the joint industry effort in the Self- Regulatory Programme on OBA is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe … Continue reading TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

1 Year Until EU GDPR Enforcement Begins

May 25, 2017

EU General Data Protection Regulation (GDPR)

EU General Data Protection Regulation (GDPR) The EU GDPR is a law designed to enhance data protection for EU residents and provide a consolidated framework to guide business usage of personal data across the EU, replacing the patchwork of existing regulations and frameworks. The 200-plus page GDPR replaces the 20 year old Directive (95/46/EC). This new law has received a lot of attention due to its complexity  and the associated penalties for noncompliance. Fines can be up to 20,000,000 EUR or 4% of total worldwide annual turnover of the preceding year (whichever is higher). As a result, many organizations are … Continue reading 1 Year Until EU GDPR Enforcement Begins