TrustArc Blog

Korea Next to Join Cross Border Privacy Rule (CBPR) System

January 19, 2017

  The CBPR system continues to build momentum in the Asia Pacific region, with S. Korea becoming the latest APEC economy to submit their Intent to Participate. This follows on the heels of Taiwan’s announcement to follow suit later this year. Korea offers significant market opportunity for American exporters. Korea’s participation in the APEC CBPR System will promote digital trade, benefit companies in the United States and around the region, and drive uptake of higher privacy standards for consumers in the Asia-Pacific, said Acting Assistant Secretary for Industry and Analysis, Ted Dean in response to this week’s announcement. On Monday, an … Continue reading Korea Next to Join Cross Border Privacy Rule (CBPR) System

#ChatSTC Twitter Chat: Being #PrivacyAware is Good for Business

January 17, 2017

Data Privacy Day aims to educate and empower individuals and businesses to respect privacy, safeguard data, and enable trust. TED-style talks and interviews will highlight the latest privacy issues for consumers and businesses. This year TRUSTe will be participating in a Twitter chat about how to boost business by respecting consumer data privacy. Join us on Wednesday, Jan. 25, 3 p.m. EST/noon PST. Topic: Consumers are paying closer attention to the value of their personal information and how to manage their privacy. To build trust, businesses must address customers’ preferences, needs and concerns about privacy by being transparent about their collection, … Continue reading #ChatSTC Twitter Chat: Being #PrivacyAware is Good for Business

Meet the Leading Players in the Privacy Ecosystem: Sabina Jausovec-Salinas, Rackspace US

January 13, 2017

Over a hundred organizations are responsible for shaping the future of data privacy. In this continued series we’ll profile some of the organizations that are helping to shape the massive privacy ecosystem through the eyes of the professionals that work there and learn more about their perspectives on privacy.   What is your organization’s role in the privacy ecosystem? Rackspace helps businesses tap the power of hosting and cloud computing without the complexity and cost of managing it on their own. As a cloud computing and service company, Rackspace values the trust our customers place in our services. Our role in … Continue reading Meet the Leading Players in the Privacy Ecosystem: Sabina Jausovec-Salinas, Rackspace US

Why you should know where your data is: two practical use cases

December 08, 2016

Why you should know where your data is: two practical use cases The General Data Protection Regulation (GDPR) includes a wide range of privacy related requirements which will impact all areas of a company, including legal, compliance, information security, marketing, engineering, and HR. These changes will require companies to have a clear understanding of where their data is in order to ensure GDPR compliance. Use Case 1: A data subject requests a copy of their data. GDPR Requirement Article 15 grants data subjects the right of access giving individuals a right to obtain confirmation as to whether personal data is … Continue reading Why you should know where your data is: two practical use cases

Why Companies Need a Privacy Partner

November 28, 2016

K Royal, CIPP/US, CIPP/E, Sr. Privacy Consultant Companies need a privacy partner, not just a privacy consultant. This is a concept that I have learned with our clients while being a part of the consulting team at TRUSTe. Having been a privacy officer (both as an attorney and a non-attorney) in several industries – healthcare, medical devices, emerging technology and with clients ranging from local government to national, from financial to education in the global realm and specifically within the US sectors – I cannot say that I have seen it all, but I have seen a whole lot of … Continue reading Why Companies Need a Privacy Partner

TRUSTe Launches Data Inventory 2.0

September 15, 2016

TRUSTe announced today at the Privacy.Security.Risk Conference the availability of Data Inventory 2.0 to help businesses prepare to meet privacy regulations including the EU General Data Protection Regulation (GDPR) and minimize data governance risk across their enterprise. The solution combines TRUSTe’s Data Inventory and Classification service, introduced in 2015, along with the new TRUSTe Data Inventory Manager and other technology tools to generate detailed insights into complex data flows. The IAPP-EY Annual Privacy Governance Report (2015) indicated Data Inventory and Mapping was a top priority on the privacy roadmap for nearly half (47%) of respondents. In order to fully assess … Continue reading TRUSTe Launches Data Inventory 2.0

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