TrustArc Blog

TrustArc Partners with Alibaba Cloud

July 25, 2017

We announced our newest partnership with Alibaba Cloud (the cloud computing arm of Alibaba Group) at the IAPP Asia Privacy Forum 2017. As data privacy increases in importance for organizations of all sizes and maturity in Asia, TrustArc saw an opportunity to partner with one of the fastest-growing cloud computing companies in the world. Both TrustArc and Alibaba Cloud believe that as organizations continue to provide excellent experiences for their customers by collecting personal data, keeping up with evolving regulations and protecting data privacy is key. Scaling a privacy program requires using a combination of privacy expertise and technology. This strategic … Continue reading TrustArc Partners with Alibaba Cloud

TRUSTe Transforms to TrustArc

June 06, 2017

TrustArc - The New TRUSTe

New Name – New Look – Continued Commitment to Privacy Compliance Innovation Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.   The name change also coincides with our 20th anniversary of delivering innovative privacy solutions. The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already … Continue reading TRUSTe Transforms to TrustArc

TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

June 02, 2017

EDAA-TRUSTe Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), wins the IAB Europe Research Awards for the ‘Best Use of Research Budget’ category. This reflects that the joint industry effort in the Self- Regulatory Programme on OBA is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe … Continue reading TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance

May 09, 2017

While some organizations have written about the impending GDPR deadline and potential fines, or re-printed an exact copy of the text itself, TRUSTe has taken the 200+ pages of the GDPR and translated it into practical implementation steps for an organization of any size or maturity. The implementation steps are grouped into five actionable phases: Building a Program and Team Assessing Risks and Creating Awareness Designing and Implementing Operational Controls Managing and Enhancing Controls Demonstrating Ongoing Compliance A sample implementation step is developing a DPIA program, which includes creating templates, conducting DPIAs, managing remediation, and providing compliance reports. The guide also … Continue reading What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance

Privacy Program Management: A Framework for Success Webinar Recap

April 03, 2017

TRUSTe General Counsel and Chief Data Governance Officer Hilary Wandall gave a webinar where she discussed how to support each phase of building a privacy program by using a clear framework, standards, and operational controls. The discussion also included tips on how to make accountability effective in an organization, and what accountability looks like in practice. If you missed it, click HERE to listen to the entire webinar on demand. One of the topics covered was how to get started. To get started with a privacy program, first you have to decide upon a model. Some important considerations are: What … Continue reading Privacy Program Management: A Framework for Success Webinar Recap

3 Ways to Leverage Your Privacy Shield Certification

March 02, 2017

EU US Privacy Shield

Last week TRUSTe held a webinar “Privacy Shield Self-Certification – What’s Next?” as part of its Privacy Insight Series. If you missed the webinar you can still sign up to receive the on-demand recording and the slides. Our speakers, David Fowler, Chief Privacy & Digital Compliance Officer, Act-On Software; Amanda Gratchner, Global Privacy Counsel, NAVEX Global; and K Royal, Senior Privacy Consultant at TRUSTe discussed several different ways to enhance everything from your policies to your Privacy Impact Assessments by leveraging your Privacy Shield Certification. They also discussed how to use the Certification toward compliance with other frameworks, such as the … Continue reading 3 Ways to Leverage Your Privacy Shield Certification

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