TrustArc Blog

The TRUSTe Digest – 11/19/2012

November 19, 2012

It’s been a busy couple of weeks for us and we’ve had a number of exciting announcements during that time so we wanted to recap some of the most important ones in this post in case you missed them!

Concern in the US and an impasse in the EU over new data protection regulation

The proposed EU Data Protection Regulation continues to bring controversy and discussion on both sides of the Atlantic. Our Policy Director, Saira Nayak, shared her thoughts on the current impasse over the proposed EU regulation in a recent blog post.

EU companies out of step with consumer concerns over online tracking

TRUSTe recently published the first-ever comprehensive analysis of current consumer attitudes toward data privacy and the Cookie Directive across the EU. This extensive study included over 4,000 consumers (conducted online via Ipsos MORI’s Omnibus survey in France, Germany, Great Britain and the Netherlands) and also included a review of tracking technology on 200 top websites across these four countries.  Further details from this study are included in the TRUSTe 2012 EU Consumer Privacy Index and have been covered by online outlets like:

ComputerWorld UK – Most popular EU websites don’t ask permission to install cookies
PC Advisor  – Majority of popular EU websites don’t ask permission to install cookies, report says
CIO  – Majority of popular EU websites don’t ask permission to install cookies, report says

Avoiding a ‘clash of the icons’

When companies first used the AdChoices Icon for online behavioral ads, icon service providers typically ran the icons in the top right corner of display ads. Today, it’s not uncommon to see more than one AdChoices Icon, in any number of locations on an ad creative. Read about TRUSTe’s icon–collision solution by reading this recent TRUSTe blog post. Read more “The TRUSTe Digest – 11/19/2012”

Google: Competing on Privacy

January 30, 2012

Saira Nayak
Director of Policy | TRUSTe

Last week, Google announced that they are consolidating over 60 different privacy policies for various products and services into a single policy that will inform users about how personal data is collected and used across Google’s entire platform.

Their new policy goes into effect March 1, 2012.  At slightly over 2200 words, it’s shorter than the average privacy policy (a 2,464 word average, per TRUSTe 2011 Website Privacy Index), which is admirable for a company with data practices as expansive and complicated as Google.  Their new privacy policy is supplemented by a helpful microsite that explains why they are moving to a single policy format and why they collect personal data. It’s laudable that Google has provided prominent, advance notification of these changes.  They’ve notified account holders via email and have taken the extra step of placing prominent advisory notices of the changes when users log into their accounts. Read more “Google: Competing on Privacy”

Does Opt-In Make Sense?

July 29, 2009

At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or off. Even when personal data is tracked it can provide high value to users – such as personalized recommendations to Netflix and Amazon users. For non-personal data, our own research shows that consumers know that they are being tracked for advertising (69%), value relevant ads, … Continue reading Does Opt-In Make Sense?

A Hot Match! TRUSTe Acquires Haute Secure

April 16, 2009

I’m really pleased to welcome Iain Mulholland today as our new CTO along with his team from Haute Secure, Frank Swiderski and Rob Vucic. TRUSTe has been seeking a top-notch technology team to expand our capabilities in privacy certification and monitoring. HauteSecure brings a ready-made innovative scanning and malware detection tool that will help us establish, build and protect the reputation of trustworthy TRUSTe sealholders and hundreds of millions of their users. Building trust is a complex task for websites, and our 3,000+ customers are demanding more solutions to help them build, protect and maintain their investments in privacy and … Continue reading A Hot Match! TRUSTe Acquires Haute Secure

A First: Facebook Opens Terms of Service for User Comment

February 26, 2009

TRUSTe has its fair share of Facebook addicts, including our CEO Fran Maier, who are probably more familiar with the privacy policy and the user controls available than the average person. We are constantly seeing unprecedented firsts when it comes to user privacy controls and today definitely heralded a first. It is certainly the first time in our 11 year history , we have ever seen a company open its terms of service and policies up for public comment, and we have worked with thousands of companies. While Facebook has consistently introduced new features and models that are innovative and … Continue reading A First: Facebook Opens Terms of Service for User Comment

Every Day Should Be Data Privacy Day

January 28, 2009

“The more of our lives that we put online, the less privacy we have,” says Erick Schonfeld in his TechCrunch blog, posted today. In an increasingly networked world, where social networking, behavioral targeting, and information sharing online have all become commonplace, consumer privacy has come under siege. With the online world changing rapidly, consumers are beginning to feel that they don’t have control over their personal information. Today is the nationally recognized Data Privacy Day, a day dedicated to spreading awareness about data privacy practices, problems, and rights. One of the primary audiences is U.S. teens who have grown up … Continue reading Every Day Should Be Data Privacy Day