TrustArc Blog

TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

September 08, 2014

Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a normal advertisement or website.  Many consumers also do not realize that just visiting a webpage containing malvertising, without even clicking anything, can put them at risk. “Disconnect Mobile offers unique threat protection at the network request level, so that users are protected across all their … Continue reading TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

February Monthly Spotlight

February 11, 2014

  – Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.  Register here.   – Feb 24 – 27 Mobile World Congress – The Future of Mobile Advertising: From Opt-out to Opt-in Barcelona #MWC14 is a world-class thought leadership conference featuring visionary keynotes and panel discussions. More than 1,700 exhibitors will showcase cutting-edge product and technology innovations. Stop by … Continue reading February Monthly Spotlight

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

January 06, 2014

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (, are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part of WeChat’s ongoing commitment to online privacy, transparency and consumer choice. Over the last year, WeChat has seen phenomenal market growth almost tripling its users from 2012 to 2013. In July 2013 it became the most downloaded mobile communication app from official stores in Argentina, … Continue reading WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

TRUSTe Hits the Event Trail this Holiday Season

December 02, 2013

— Dec 3 APPNATION V San Francisco, CA TRUSTe will be speaking APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community for mobile content and commerce, on building trust in mobile apps (Tuesday, 12/3 at 11:00am in the main breakout room). Learn about new legislation in the US and across Europe and what it means for developers. Find out how to ensure your business can monetize … Continue reading TRUSTe Hits the Event Trail this Holiday Season

VIDEO: AdTruth Partners with TRUSTe to Help Protect Privacy in Device Recognition Technology

November 22, 2013

AdTruth is a Device Recognition Technology (DRT) company that enables marketers to reach and recognize audiences at scale on any devices while respecting consumer privacy and choice. James Lamberti, VP and General Manager at AdTruth, sat down with us to discuss how TRUSTe helped deliver a mobile and desktop privacy technology solution, providing consumer choice when using interest based advertising dependent on technologies other than cookies. Watch Video »

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