TrustArc Blog

Obama Addresses Privacy, Security at SOTU Address

January 22, 2015

By Alexandra Vesalga, Esq., Regulatory Intelligence Analyst, TRUSTe In this week’s State of the Union Address, the president remarked on several privacy and cybersecurity initiatives in the works, including a proposed federal data breach law, a renewed proposal for a consumer privacy bill of rights and a student data privacy bill. Privacy was expected to be a central topic in the address based on the president’s comments last week at the Federal Trade Commission, but comments on privacy were fleeting. All things considered, any nod to privacy — a once fringe (still sometimes fringe) topic — is notable. The president’s … Continue reading Obama Addresses Privacy, Security at SOTU Address

Obama to Introduce New Data Privacy Initiatives at Next Week’s SOTU

January 14, 2015

The word is out that data privacy will be a key issue in President Obama’s State of the Union address next week (Jan. 20). This week, the president met with the Federal Trade Commission to give a preview of the new data privacy initiatives he plans to introduce.  The anticipated legislation includes the Personal Data Notification and Protection Act, and the Student Data Privacy Act.  The overall aim of the president’s proposed legislation is to tackle identity theft as well as protect student and consumer privacy at a federal level.

Everyone wants to know how the president’s proposed initiatives will impact businesses. But we don’t have to wait until next week since numerous commentators have already shared details of the president’s plan to tackle these timely issues.

The Personal Data Notification and Protection Act “would demand a single, national standard requiring companies to inform their customers within 30 days of discovering their data has been hacked,” according to the New York Times. In the president’s meeting with the FTC commissioners, he said that the current patchwork of state laws are a costly burden to companies and fail to protect Americans.

The president also would like to codify the 2012 Consumer Privacy Bill of Rights in 45 days, among other privacy protection measures.

President Obama wants privacy regulated by the federal government as opposed to individual state governments, which can vary significantly in approach. Compliance complications can arise when state governments regulate privacy since it requires companies to comply with a myriad of differing state laws, which can cause confusion.

However, some are concerned that such legislation could be too restrictive and stifle innovation.

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TRUSTe CEO Testifies Before Congress

June 19, 2012

John Gamble
Marketing Manager | TRUSTe
@johnaddisonImage Credit

Chris Babel, TRUSTe’s Chief Executive Officer, will testify today before the House Judiciary Subcommittee on “New Technologies and Innovations in the Mobile, and Online space, and the Implications for Public Policy”.  Mr. Babel will share new privacy technologies developed by TRUSTe to address consumer privacy in the mobile and online environments.  He will also speak to the merits of self-regulation, the progress made by industry to date, and the need to provide adequate time for privacy best practices to evolve in the marketplace.  His testimony is available here and excerpted below:

The Privacy Explosion:  New Privacy Challenges and Technologies to Address Them

The rollout of new technologies and platforms continues at a rapid pace and companies like TRUSTe that offer privacy solutions must move as quickly.  The industry shift to mobile devices and the cloud, the growth of online behavioral advertising, and changing global standards have created new privacy challenges, particularly given the underlying reality that data is easier to collect, cheaper to store and faster to analyze (often referred to as “Big Data”) than ever before.

Mobile & Wireless Devices

Mobile devices – especially smartphones – present unique privacy challenges because they are carried by many consumers at all times and are in a state of perpetual data collection.  TRUSTe has attempted to meet these challenges in the mobile space in several ways:

  • In 2010 TRUSTe launched the industry’s first mobile app privacy certification program, leveraging technology to verify app data collection and requiring extra privacy protections around sensitive data collections like user location data.  That same year we also introduced an innovative privacy policy format for mobile devices that makes privacy policies readable and user-friendly on mobile devices.
  • In 2011, TRUSTe released a free online privacy policy generator leveraging this mobile format, allowing app developers nationwide to create policies for their apps and mobile websites.
  • In 2012 TRUSTe partnered with the Application Developers Alliance to educate mobile developers on important privacy issues as part of a countrywide educational roadshow. This year, we also launched TRUSTed Mobile Ads, a pioneering technology platform that notifies consumers of tracking on their mobile devices and enables them to opt-out if they desire.  Read more “TRUSTe CEO Testifies Before Congress”

How the White House Privacy Announcement Benefits Advertisers

February 24, 2012

John Gamble
Marketing Manager | TRUSTe


Photo Credit

The White House just released a major privacy report, which we previously covered here and here. Their press conference, held yesterday, also saw two important privacy developments for the online advertising industry:

1. The White House publicly endorsed the DAA program

In no uncertain terms the Obama Administration called the DAA program a model of success for “enforceable codes of conduct”. This ringing public endorsement dramatically lowers the likelihood of privacy legislation and justifies the investment hundreds of companies have made in complying with the self-regulatory program. It took the industry a while to reach critical mass, but 900 billion compliant monthly ad impressions are hard to ignore. Self-regulation is on a clear path to success.

2. The DAA will work to support Do Not Track integration

This is a logical extension of the DAA program and will remove ambiguity and uncertainty that has hampered the space. To be clear, this announcement does not mean that in-ad icons and cookie-based opt-out implementations will be replaced. The White House has clearly endorsed this current method of self-regulation.  Rather, since DNT and in-ad privacy notice/choice are complimentary and each offers unique advantages, the natural evolution will be a seamless integration of these two technologies.

Read more “How the White House Privacy Announcement Benefits Advertisers”

The State of Online Consumer Privacy

March 16, 2011

Fran Maier President TRUSTe While I couldn’t be in Washington, D.C. today for the Senate Commerce’s Committee’s hearing on “The State of Online Consumer Privacy” (copies of hearing testimony here) I’ve been able to check in with a wide range of attendees and get perhaps more of a bird’s eye view. Key themes: – It’s all about Trust: Every panelist talked about the importance of trust to continue to reap the benefits of the Internet. Group M’s John Montgomery: “We want to build consumer trust in the online experience, and therefore we believe that consumers should be able to choose … Continue reading The State of Online Consumer Privacy

Department of Commerce Privacy Report: Dynamic and Innovative

December 16, 2010

By Fran Maier President TRUSTe Privacy has dominated this month, or I should say, this year. In just the last few weeks we’ve seen then new FTC privacy report, Facebook CEO Mark Zuckerberg named Time’s Person of the Year (in part because of how he and Facebook responded to privacy challenges earlier in the year), and today’s release of the Department of Commerce report on privacy, Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework. Our congrats. Earlier we shared our thoughts on the FTC’s privacy report, which we believe offers a thoughtful and comprehensive framework … Continue reading Department of Commerce Privacy Report: Dynamic and Innovative

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