TrustArc Blog

Media Coverage on the Case of the Missing Camera

August 13, 2010

Digiday:Daily’s Melinda Gibson’s article is a fun recap “It’s a story about how, even though such devices are clearly purchased and configured by early-adopters who’ve been around the block, such people are blithely pre-disposed to sacrifice their potential loss of privacy for convenience.” And IAPP’s Jennifer Saunders delves deeper into the privacy issues with “Wi-Fi, Eye-Spy and the Unintended Consequences of new Technology” with commentary from Peggy Eisenhouer “The reality is that any smart device–any device that has the capability of storing or transmitting data–should be formally decommissioned.” Now if I could just get my pictures (and camera back). Fran

Behavioral Ad Program for Sealholders

July 01, 2009

We’re in a new era where transparency is becoming the currency of trust. From its founding, TRUSTe has consistently championed transparency to consumers regarding their privacy practices. Our trustmark is a beacon to consumers to give them confidence that their personal information is being used responsibly and to provide them with the choices and redress options they deserve. The coalition of IAB, DMA, ANA, and the 4A’s reached consensus on behavioral advertising principles that we hope will result in meaningful choices for consumers. The Federal Trade Commission paved the way for this consensus and other industry efforts by issuing thoughtful … Continue reading Behavioral Ad Program for Sealholders

Facebook’s New Publishing Program and Privacy Controls

Social Networking has amplified online privacy issues in every way. Facebook, a TRUSTe sealholder, announced today their new publishing and privacy program that opens users posts to the general public. This broadcast option is clearly a rational response to Twitter and its open publishing platform. From a privacy standpoint, Facebook has made a strong effort to put privacy first. In rolling out these new publishing settings, they’re giving their users control to decide if they want to broadcast to a bigger audience or maintain their status quo (which could be limited to friends or even individuals). Facebook is also taking … Continue reading Facebook’s New Publishing Program and Privacy Controls

Building Confidence in Today’s Online Advertising

June 22, 2009

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and other tracking technologies are used on their sites in their privacy policies. We have polled users about their opinions and expectations around Behavioral Advertising. In January, we provided a detailed guide intended to help companies better understand the technologies and business models involved and to … Continue reading Building Confidence in Today’s Online Advertising

Limits of Self Policing

May 17, 2009

I’ve been watching with great interest the machinations at Craig’s List in response to the “Craig’s List Killer.” And I heartily applaud Craigs List for deciding to review all the personal and erotic ads. In the mid 90’s, when I was running, we decided early on that we had to review the ads – it was the responsible thing to do, the potential harm was too high. Saturday’s “The Perils of Self Policing” points out that there is little incentive for some participants in this kind of community to police themselves. At, and now at TRUSTe, I whole-heartedly … Continue reading Limits of Self Policing