TrustArc Blog

Xiaomi Partners with TRUSTe for Privacy Assessment Technology and Certification Services

May 10, 2016

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Xiaomi, the Beijing-based leader in smartphone, electronics and services, is the latest global company to choose the TRUSTe Assessment Manager platform to bring increased efficiencies and scale to their privacy program. Xiaomi will use the platform to perform ongoing Privacy Assessments and PIAs for the MUIU operating system and other services in the quest to bring Privacy by Design into the mobile architecture and product set.

Under the partnership TRUSTe has also assessed and certified that Xiaomi’s mobile operating system MIUI (and its native apps), cloud services and e-commerce websites all abide by TRUSTe’s privacy standards. The company has had a full review of its privacy practices and worked to ensure all mobile applications that collect sensitive information are encrypted, that all payment pages have the proper encryption to protect users’ sensitive information and application permissions are limited to only what was needed to operate on a user’s device.

The certification process helps to ensure Xiaomi is transparent and accountable to the practices outlined in the company’s privacy statement. TRUSTe Assessment Manager enables Xiaomi to maintain these privacy commitments, demonstrate compliance and assess the privacy impact of new product releases. This will simplify the process of maintaining the certification going forward and help Xiaomi achieve various global compliance targets efficiently.

“With this privacy certification, Xiaomi is demonstrating our deep concern for user privacy,” said Baoqiu Cui, Chief Architect at Xiaomi. “User privacy is always our top priority, and the Privacy by Design approach has been incorporated into our product design process. As of today MIUI has over 200 million users, and our e-commerce website has even more. Getting both MIUI and the e-commerce website certified is a huge milestone, not only for the company, but also for our users. With the TRUSTe certification, our users have even greater peace-of-mind knowing their data is well protected.”

“TRUSTe Assessment Manager and Privacy Impact Assessment process can help us meet our privacy compliance requirements much more efficiently. Efficiency is very important for a fast growing product like MIUI, whose developer’s build is released every week and stable build is released every month.” said Baoqiu.

Read further details in our press release here

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