The Digital Advertising Alliance Summit is the DAA event that brings together all stakeholders for effective self-regulation in relevant ad content and messaging based on responsible data collection. This year is the DAA’s fifth Summit; the theme for this year’s event is “Furthering Consumer Trust Through Dynamic Self-Regulation.”
Today TrustArc’s Darren Abernethy, esq., CIPT/E/M/US joined Peter Kosmala from 4A’s, Erin Brinza from Ziff Davis, Faiza Javaid from Dentsu Aegis Network, Jason Koye from Annalect, and Noga Rosenthal from Epsilon on a panel “Is the IBA Ecosystem Ready for the GDPR?”.
With the GDPR compliance deadline on the horizon, no industry or company with EU customers can afford to ignore it. The ad-tech industry in particular is faced with unique compliance challenges with the Regulation – specifically how the direct relationship with the consumer (or lack of) will affect how data is collected, shared and used, requirements for PIAs [privacy impact assessments] and new obligations for data processors and direct liability for the first time. The panelists addressed these issues by speaking about how companies throughout the interest-based advertising supply-chain–from publishers to brands to ad tech to agencies–must think about GDPR and the forthcoming ePrivacy Regulation in order to operationalize their programs. They discussed topics including DPIAs, subject access requests, data inventory mapping, and updated processor contracts.
Other panels at the event included discussions about apps, cross-device regulations, policy updates, security, and responsible data collection. You can find for more specific information about the other panels here.
TrustArc is a Gold Sponsor of the event and a long time partner of the Digital Advertising Alliance. TrustArc is also a DAA approved AdChoices icon provider. The icon gives users the ability to manage data collection and advertising preferences in both desktop and mobile environments. TrustArc was an early DAA compliance pioneer and has worked with hundreds of ad ecosystem clients and partners to have served more than 100s of billions of privacy safe ads.
The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across the online advertising industry, providing consumers with enhanced transparency and control. The DAA icon is served globally more than one trillion times each month.
The DAA is an independent non-profit organization led by advertising and marketing trade associations. So far, we’ve witnessed self-regulation flourish in the privacy space while at the same time allowing innovation to continue.
To learn more about TrustArc Ads Compliance Manager, contact us.