Sr. Product Manager | TRUSTe
This week I did a quick review of the top 10 free apps for iPad. Besides having two very happy children after discovering some new games on my iPad as part of my review, what I found is quite disturbing and reinforces the push by the FTC and the California Attorney general’s office to improve privacy in the mobile application space.
By the numbers my review shows the following:
Three apps include a link to developer websites that have privacy policies. This at least provides some notice, but the notice is not app specific. Ideally the notice should be accessible from within the app store listing as well as within the app itself and apply to the particular app.
While incorporating privacy in the license agreement is better than nothing it does not meet the requirements laid down by the Californian Attorney General requiring that developers give clear upfront disclosure of privacy practices in an easy to read mobile format, nor that of the FTC who “calls on companies providing mobile services to work toward improved privacy protections, including the development of short, meaningful disclosures”