VP of Business Development
The Performance Marketing Association (PMA) recently announced the formation of a working group on consumer trust. I’m happy to say that TRUSTe is sponsoring the group and I’ll be chairing it. Privacy and customer trust has become such a hot topic of late that even traditional, by-the-numbers performance marketers are beginning to appreciate the real revenue upside from building trusted relationships with consumers. I am confident this working group will produce a set of sound best practices as well as compelling case studies that demonstrate the value of trust. To join the Consumer Trust working group you must be a PMA member; we’re especially interested in individuals with experience building consumer trust, but all PMA members are welcome to join. Whether you’re a publisher, advertiser, network, or agency/OPM solution provider we’d value your thoughts and insight on this topic.
Here at TRUSTe our entire business model is built on nurturing and leveraging customer trust. Consumers recognize that websites who display our distinctive green privacy seal have undergone rigorous certification and can be trusted with their personal information – be it a credit card number to complete a purchase or an email address to sign up for the latest social networking site. The seal is a powerful trust beacon that our clients have used with great success, leveraging it to increase conversions, sales, and AOVs by double digit percentages. We have a robust library of case studies available here that testify to the value of customer trust. I recognize, however, that trustmarks like our privacy seal are just one method of achieving consumer trust and I look forward to exploring complimentary trust-building strategies as part of this working group.
If you’re a PMA member and interested in joining this working group, drop PMA an email here. I look forward to working with you.