TrustArc Blog

Small Business Primer on Privacy Recommends TRUSTe

July 14, 2008

Microsoft Office LIVE writer Monte Enbysk tackles the tough subject of web privacy for small businesses in this expert advice column Get Serious About Privacy: 6 Tips for Small Business.


5. Have your policy reviewed by an attorney or by a privacy seal program. It’s wise to get an outside opinion on your privacy policy, either from an attorney or privacy expert. Another option is using an online privacy service such as TRUSTe or BBBOnline.

The advantage of using a service such as TRUSTe or BBBOnline is that if you meet their privacy policy requirements, you are awarded a seal to display on your site which may boost the confidence and trust of your customers.

“The Web privacy seal is one of [TRUSTe’s] most popular products,” says Hodge. A privacy seal may be most beneficial to small e-tailers with little or no name recognition outside their hometown or region.