TrustArc Blog

What’s In Store for 2018? GDPR, Breaches and Stolen Retinas

January 16, 2018

By Darren Abernethy,  Senior Global Privacy Manager, J.D., FIP, CIPP-A/C/E/M/US/T    This year, the upcoming GDPR deadline has consumed the enterprise security and privacy agenda as companies scramble to adopt new technologies and processes in order to become compliant by May 25, 2018. Virtually every survey gauging the readiness of privacy professionals in both the U.S and in Europe has revealed that for many companies, it is going to be a challenge to comply. For example, failure to comply with the GDPR 72-hour breach notification rule is deemed the riskiest by respondents on both sides of the Atlantic, and more than 80% of US … Continue reading What’s In Store for 2018? GDPR, Breaches and Stolen Retinas

January Event Spotlight: Marketing under the GDPR, CPDP in Brussels & 2017 IAPP-TrustArc Research

January 05, 2018

  Marketing under the GDPR: What You Can and Cannot Do January 17 @ 9:00 am – 10:00 am PST Online Webinar Marketing is an area that will be highly impacted by changes required under the GDPR, but there is a lack of clear guidance as to what the compliance requirements mean in practice. Register now for this free webinar where we will cover common questions: Do you need consent for everything? How can direct marketing practices comply with the GDPR and still meet business objectives? This webinar will support privacy and marketing teams by providing practical advice on what … Continue reading January Event Spotlight: Marketing under the GDPR, CPDP in Brussels & 2017 IAPP-TrustArc Research

How to Meet GDPR Article 30 Requirements

December 29, 2017

The GDPR has several reporting requirements, including Article 30, which pertains to records of processing activities. The requirements for Article 30 are likely to apply to most companies because of Article 30’s broad applicability. Companies preparing to comply with Article 30 should look at how data moves through each of its business processes, not just where the data resides. In other words, “follow the data”. Article 30 requires companies to produce “records of processing activities”, which will allow regulators to see that companies are adhering to GDPR. With this goal in mind, the records should show why and how the … Continue reading How to Meet GDPR Article 30 Requirements

TrustArc Participates at EDAA Summit 2017 in London

December 12, 2017

TrustArc was pleased to participate at the annual conference of the European Interactive Digital Advertising Alliance (EDAA) in London on November 28, 2017.   The conference brought together more than 200 stakeholders from the digital advertising ecosystem, including brands, agencies, DSPs/SSPs/DMPs, publishers, and various other ad industry members, to discuss policy and business opportunities in promoting transparency and consumer control in advertising.   As a longstanding partner of the EDAA—and its U.S. and Canada counterparts, the DAA and DAAC, respectively—TrustArc enjoyed seeing familiar faces and taking part at the beautiful Renaissance Hotel – St. Pancras venue to absorb a day’s … Continue reading TrustArc Participates at EDAA Summit 2017 in London

Privacy Advisory: Privacy and Data Security in Mergers & Acquisitions

December 11, 2017

Privacy and data security considerations, far from being relevant solely for international data transfer or data breach reasons, have come to play a central role in today’s mergers and acquisitions (M&A) landscape — for buyers and sellers alike. There are several practical privacy and data security considerations that companies should keep in mind during the mergers and acquisitions process. Each phase of the merger and acquisition process has its own specific considerations. The following are examples from each of those phases discussed in the Privacy Advisory: Privacy and Data Security in Mergers & Acquisitions. I. Pre-M&A Planning and Internal Strategy/Objectives … Continue reading Privacy Advisory: Privacy and Data Security in Mergers & Acquisitions

Meet the TrustArc Privacy Experts Series – Paul Iagnocco

December 07, 2017

Paul Iagnocco Senior Privacy Consultant What drew you to privacy and how many years have you been in the privacy space? Two things drew me to privacy. First, the “Internet of Things”; second, I have watched my children grow up with a lack of attentiveness to privacy in their personal lives – they’re so willing to share private details on social media, etc.  I realized that data is at the center of all of it, and I knew it was going to be a fascinating new future. Unchecked, data can have ramifications on personal privacy. I went to an IAPP conference where I realized … Continue reading Meet the TrustArc Privacy Experts Series – Paul Iagnocco

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